Make the book the beginning
A reader who agrees with the book should see the method behind it and the ways to work with you from the first page they open.
Your book is the clearest proof of what you know. We build the brand and website that lead a reader from the book into your method, course, program, advising or coaching.
A podcast listener finishes your episode, buys the book, and searches your name because they want to go deeper.
The website gives them a biography, retailer links, and another invitation to buy the book they already own.
That is a dead end at the moment your authority is highest.
The Authority Platform makes the book the opening argument. From there, the reader can enter the method, course, advisory work, speaking, or program the book was written to support.
A reader who agrees with the book should see the method behind it and the ways to work with you from the first page they open.
Give the person who wants more a useful next step into your course, program, consulting, coaching, speaking, or email list.
Endorsements, awards and reader reviews should appear where they help someone decide to hire you, enroll or book you to speak.
“She took my nebulous idea about how to describe what I do, and turned it into the most serious upgrade of my website I've ever had.”