Notes on websites that work.
Getting found is only half the job. This is about the other half, turning attention into clients.
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Three ideas behind every website I build.
- A Website Is Either a Growth Engine or a Brochure With Hosting Fees A business website should make the right buyer understand the offer, trust the business, and take the next step. Anything less is decoration.
- A Finished Website Can Still Look Amateur The gap between finished and premium lives in hierarchy, spacing, imagery, and restraint. Buyers see it before they can explain it.
- What Website Maintenance Actually Protects A website can stay online while forms, search visibility, certificates, or mobile pages fail. Maintenance protects the business outcomes behind the screen.
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Oct 26, 2026 Three nonfiction author website examples, from Tissa Richards, Sheevaun Thatcher and Viveka von Rosen, that lead readers into speaking, consulting and coaching. Nonfiction Author Website Examples for the Work Beyond Your Book
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Oct 4, 2026 Prompt templates ask for your goal. They can't tell you what it is. Why knowing what you want, and why, decides what AI builds for you. You can't prompt your way around not knowing what you want
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Aug 31, 2026 A custom website is enough when your strategy already works. An Authority Platform settles your position, proof and website together. Here is how to tell which one you need. New Website or Authority Platform? What Each One Costs
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Aug 31, 2026 AI and site builders make production easier. Established experts still need a clear position, verified proof, art direction, and a buyer journey worth building. Custom Website or Site Builder for an Established Expert?
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Aug 4, 2026 How to do a website audit without learning SEO: seven questions that show if your site makes you look smaller than you are, and when to get a pro audit. How to Do a Website Audit: A 7-Point Checklist for Busy Experts
- Jul 21, 2026 Clean, competent, forgettable is the default setting on every AI writing tool. Getting past it takes something the tool can't give you: your convictions.
Your AI Content Is Fine. That's Why It Gets Ignored.
- Jul 20, 2026 AI builders make it easy to ship a site or app that runs. Running and working aren't the same thing, and the gap between them is costing you clients.
Why Your Vibe-Coded App Runs, But Doesn't Work
- Jun 18, 2026 Before a client reads a word, your website already told them if you're the authority or still figuring it out. A marketing problem, not a talent one.
Your Website Is Costing You Authority
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Jun 11, 2026 Traffic amplifies what your website already does. Before paying for visibility, test whether warm leads understand your offer and can take the next step. Before You Pay for More Traffic, Fix This First