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The Authority Platform

Your positioning, brand, imagery, custom website and lead tool, built together and launched 30 days after kickoff. For consultants, coaches, authors, speakers and therapists whose reputation has outgrown their website.

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Everything you get

Brand Document

What you should be known for, your method, offers, stories and verified proof, in one approved reference. Every page is written from it.

Visual Brand Guide

Your type, color, imagery, layout and logo rules, so everything that follows looks like the same business.

Custom website

Seven pages written and designed around your offers, plus contact, lead-tool, blog, legal and 404 pages and up to three launch articles adapted from your material. Custom-coded, and yours outright.

Art-directed AI imagery

Created for the pages that need it. A full portrait shoot is a separate offer.

One lead tool

A quiz, scorecard, calculator or recommendation tool that gives prospects a useful answer and tells you who's worth a call.

Launch and support

Search setup Google and AI assistants can read (schema, internal links, analytics, redirects), testing on desktop and phone, launch on your domain, and two weeks of support.

Live 30 days after kickoff.

Before kickoff, you send your questionnaire, offers and prices, testimonials, photos, writing samples and account access. The clock starts at the kickoff call, and late material moves the launch date with it. We do the writing, design and build. You make three decisions.

  1. Week 1

    Strategy

    Kickoff call. We agree on the one result your platform has to produce and record where it stands today. Then we work out what you should be known for, who it's for and the proof that backs it, and draft your Brand Document.

  2. Week 2

    Direction

    You approve the Brand Document. We set the visual direction and plan every page and your lead tool.

  3. Week 3

    Build

    We write and build your pages, the lead tool and the search setup.

  4. Week 4

    Review and launch

    You review the whole site in one round. We make the changes, test everything on desktop and phone, and launch it on your domain.

How we built Kim's brand around her method

Endeavour Real Estate Coaching website
Kim Tomlinson · Endeavour Real Estate Coaching

Kim teaches real estate agents to win business through Motivational Interviewing, and she uses it in her own deals as an active top producer. Her positioning, offers, website and store now all lead with it.

Known for
Stop convincing clients. Help them convince themselves.
Believes
Hard conversations don't need pressure, scripts or persuasion.
Credibility
Fifteen years of selling and training agents, and RE/MAX Platinum Club.
Next step for buyers
Coaching, training, a course, the store and the 360 Agent Audit.

“She just rebuilt the website for Endeavour Real Estate Coaching, and she saw right away what my old site was missing, which was the story.”

Kim Tomlinson, founder, Endeavour Real Estate Coaching
Read Kim's case study →
Viveka von Rosen speaking at a podium under purple stage light
Viveka von Rosen · author, speaker, executive coach

Her website, speaker imagery and journal

We built Viveka's website and its speaking section, her executive visual direction and AI brand imagery, and a fillable journal.

“She is the queen of under-promise and over-deliver! Setting realistic completion dates, she always came in early.”

Viveka von Rosen, author, speaker, executive coach
Read Viveka's case study →
Diane Whiddon smiling on a phone call at her laptop in a brick-walled studio

You work directly with me.

I’ve designed websites since 2006, more than 100 of them. I lead the strategy and visual direction on every Authority Platform myself, so the person who learns your business is the person who designs it.

About Diane and the agency →

$8,500 for everything above.

One fixed price. Pay in full, or pay half to start and the balance before launch.

You're ready when

You have a clear offer, real proof and one decision-maker who can keep a 30-day build moving.

It's too early when

You're still deciding what you sell or who it's for. Start with the $500 Brand Audit; the fee credits in full toward the Authority Platform.

Questions

Who is this for?

Established consultants, coaches, speakers, nonfiction authors and therapists with proven work and a clear offer, whose reputation has outgrown the way they're presented online.

What counts as one of the seven pages?

Each of the seven has its own job, original copy and its own designed sections. Home, About, Speaking, Books, Work With Me, Media, Results and a major offer page are common choices. Your contact page, lead-tool flow, blog and article template, links page, legal pages and 404 page don't use one of the seven.

What kind of lead tool is included?

One scorecard, diagnostic quiz, readiness or fit quiz, calculator or guided recommendation tool. It collects leads, gives up to four results, delivers the result by email and connects to one email platform. Accounts, payments, memberships, dashboards, portals, complex databases and multi-system automation are separate work.

What SEO work is included?

Your site launches with search built in: page planning, on-page SEO, internal links, schema, redirects, analytics, search-engine submission and up to three launch articles adapted from your material. Ongoing content, backlink outreach and monthly search work are separate.

Is my website made with AI?

We use AI to create imagery, explore design directions and speed up production. Diane directs and reviews every word, image and design decision before you see it, and your site is custom-coded for your business.

What happens to the Brand Document and Visual Brand Guide after launch?

They're yours. Future website, content or SEO work starts from the latest approved versions. Updates or a major repositioning are separate work.