Brand Document
What you should be known for, your method, offers, stories and verified proof, in one approved reference. Every page is written from it.
The Authority Platform
Your positioning, brand, imagery, custom website and lead tool, built together and launched 30 days after kickoff. For experts whose reputation has outgrown their website.
Everything you get
Visual Brand Guide
Your type, color, imagery, layout and logo rules, so every page, slide and post that follows holds the standard your rates require.
Custom website
Seven pages written and designed around your offers, plus contact, lead-tool, blog, legal and 404 pages and up to three launch articles adapted from your material. Custom-coded, and yours outright.
Art-directed AI imagery
Created for the pages that need it. A full portrait shoot is a separate offer.
One lead tool
A quiz, scorecard, calculator or recommendation tool that gives prospects a useful answer and tells you who's worth a call.
Launch and support
Search setup Google and AI assistants can read (schema, internal links, analytics, redirects), testing on desktop and phone, launch on your domain, and two weeks of support.
Live 30 days after kickoff.
Before kickoff, you send your questionnaire, offers and prices, testimonials, photos, writing samples and account access. The clock starts at the kickoff call, and late material moves the launch date with it. We do the writing, design and build. You make three decisions.
001 Week 1
Strategy
Kickoff call. We pick the number this platform has to move, like speaking inquiries or program applications, and write down where it stands today. Then we work out what you should be known for, who it's for and the proof that backs it, and draft your Brand Document.
002 Week 2
Direction
You approve the Brand Document. We set the visual direction and plan every page and your lead tool.
003 Week 3
Build
We write and build your pages, the lead tool and the search setup.
004 Week 4
Review and launch
You review the whole site in one round. We make the changes, test everything on desktop and phone, and launch it on your domain.
Kim Tomlinson · Endeavour Real Estate Coaching
The agent coach who stopped teaching scripts
Kim teaches real estate agents to win business through Motivational Interviewing, and she uses it in her own deals as an active top producer. Her positioning, offers, website and store now all lead with it.
“She just rebuilt the website for Endeavour Real Estate Coaching, and she saw right away what my old site was missing, which was the story.”Read Kim's case study
Viveka von Rosen · author, speaker, executive coach
An author and executive coach, presented for the keynote stage
We built Viveka's website and its speaking section, her executive visual direction and AI brand imagery, and a fillable journal.
“She is the queen of under-promise and over-deliver! Setting realistic completion dates, she always came in early.”Read Viveka's case study
You work directly with me.
I’ve designed websites since 2006, more than 200 of them. I lead the strategy and visual direction on every Authority Platform myself, so the person who learns your business is the person who designs it.
$8,500 for everything above.
One fixed price. Pay in full, or half to start and half a month later. The same build can be managed for you, with hosting or care on top, or delivered on Squarespace for you to manage yourself.
You're ready when
You have a clear offer, real proof and one decision-maker who can keep a 30-day build moving.
It's too early when
You're still deciding what you sell or who it's for. Start with The Website Audit. It counts toward your project if we build together, and it does not credit toward monthly plans.
Apply
Tell us what you sell and what the new platform needs to make possible. Then pick a discovery-call time.
After launch
Ninety days after launch, we compare the number we picked at kickoff, like speaking inquiries or program applications, with where you started, and tell you what we'd change next.
On our platform, your site moves to Hosting, Care or Care Plus. On Squarespace, you can add Care or Care Plus if you'd rather we make your updates. SEO and social are separate plans.
Questions
Who is this for?
Established experts with proven work and a clear offer, whose reputation has outgrown the way they're presented online.
What counts as one of the seven pages?
Each of the seven has its own job, original copy and its own designed sections. Home, About, Speaking, Books, Work With Me, Media, Results and a major offer page are common choices. Your contact page, lead-tool flow, blog and article template, links page, legal pages and 404 page don't use one of the seven.
What kind of lead tool is included?
One scorecard, diagnostic quiz, readiness or fit quiz, calculator or guided recommendation tool. It collects leads, gives up to four results, delivers the result by email and connects to one email platform. Accounts, payments, memberships, dashboards, portals, complex databases and multi-system automation are separate work.
What SEO work is included?
Your site launches with search built in: page planning, on-page SEO, internal links, schema, redirects, analytics, search-engine submission and up to three launch articles adapted from your material. Ongoing content, backlink outreach and monthly search work are separate.
What proof goes on the site?
The proof your buyer needs to say yes. A speaker needs stage photography, a reel, recognizable events and organizer confidence. A consultant needs a named method and commercial outcomes. A therapist needs credentials, referral trust, teaching and carefully sourced client language. Each piece sits beside the claim it supports, so nobody has to hunt through a reviews page to believe you.
Is my website made with AI?
We use AI to create imagery, explore design directions and speed up production. Diane directs and reviews every word, image and design decision before you see it, and your site is custom-coded for your business.
What happens to the Brand Document and Visual Brand Guide after launch?
They're yours. Future website, content or SEO work starts from the latest approved versions. Updates or a major repositioning are separate work.
Building since 2006
Based in Chicago, working worldwide
