Diane Whiddon, founder of Sway Rise Creative.

Sway Rise Creative · Chicago

Make your business the obvious choice.

When people look you up, they should see the leader you are. Custom websites, SEO, social media and AI brand photography that make you the name your industry looks up to, from a studio that's been building websites since 2006.

We make you the obvious choice, then make sure people see it.

We design custom websites that make your expertise clear in seconds, and we build the search and social presence that brings the right people to them. Visitors arrive already seeing you as the leader in your field. They understand right away how you can help, and they want to talk to you.

Once it's live, your site works like your best employee, making a polished first impression on every visitor, every day, so you can spend your time on the work you love.

Designing websites since 2006 5.0 on Google

Everything it takes to be the obvious choice

Website design

Custom websites that make your expertise clear in seconds, with AI brand imagery built into every one. The Authority Platform ($8,500) builds your positioning, brand, imagery and seven-page website together, live 30 days after kickoff. The Starter Site ($1,950) gets you launched on a fixed scope.

See the Authority Platform

SEO

Show up when the right people search for what you do. SEO Insights ($297) gives you the report and the plan, SEO Growth ($997) puts us to work on it, and Local Visibility ($197) keeps your Google Business Profile bringing in local customers. No setup fees, and it works for any website.

Explore SEO

Social media

Stay visible and admired without writing a single post. Social 12 ($897) or Social 20 ($1,397): we create, design and publish finished, on-brand posts on your accounts, and your AI photoshoot can supply the images.

Explore Social

AI brand photography

Professional brand photos of you in any setting your brand calls for, without the travel, the rented space or the salon appointment. It's part of every website we build, and you can book a full shoot for your site, your speaking and your social feeds.

See the AI Brand Photoshoot

Not sure where to start?

Not sure whether the problem is your brand, your website or how people find you on Google? You don't have to know. The Website Audit ($500) covers all of it, and the fee credits toward your project.

Get the Website Audit

Every website comes two ways, at the same price.

Pick the one that fits how you like to work. The design, the strategy and the package stay exactly the same. Hosting and Care, when you want them, sit on top of the build price.

Managed for you

We run your site for you. Send a change and it goes live, tested and looking its best. You never have to log in or learn a platform, and your time goes back to the work you love.

I want it managed for me

Selected work

Get photographed in Paris without getting on a plane.

With an AI brand photoshoot, we can put you in any office, in any city, doing anything your brand calls for: a corner office overlooking Chicago, a keynote stage, a sunlit home office you never had to clean. There's no space to rent, no Airbnb to book and no morning in the salon chair. You get a gorgeous professional shoot that makes you look like the leader you are.

Every website we build includes AI brand imagery, and a full shoot gives your social feeds months of fresh photos.

See the AI Brand Photoshoot
Viveka von Rosen at a marble desk above a city skyline
corner office
Viveka von Rosen speaking at a podium under purple stage light
keynote stage
Melanie Weller, arms crossed, before the Musée d’Orsay clock window
Paris, no passport

What clients say

Kathy Basel in a gold scarf

Diane is one of the most gifted website designers I know, and what sets her apart is rare: she doesn't just build beautiful websites, she builds websites that convert.

Kathy Basel Google review
Endeavour homepage

She just rebuilt the website for Endeavour Real Estate Coaching, and she saw right away what my old site was missing, which was the story.

Kim Tomlinson Founder, Endeavour Real Estate Coaching
Align Therapy homepage

I have known and worked with Diane for years and she is one of my top recommendations any time a colleague shares that they need help with their website.

Crystal Hines, LPC Founder, Align Therapy and Consultation

+99% year-over-year visits to a therapy practice website we manage, after +91% growth the year before.

Anonymous managed client website. 2025 compared with 2024; Jan. 1–Aug. 25, 2026 compared with the same period in 2025. Client website analytics.

See the portfolio and results

Yes, $1,950 is a lot for a hoodie. Good thing it comes with a website.

The Starter Site is a custom website on a fixed scope for $1,950, plus hosting. For a limited time, it comes with an SRC hoodie, because launching your business should come with something cozy.

Get your hoodie (and your website)

Questions

How much of my time does a build take?

You gather your materials before kickoff and join the kickoff call. Then you make three decisions: approve your Brand Document, approve the visual direction and review the finished site. We do the writing, design and build.

What if I'm not ready for a full build?

Start with the $500 Website Audit: a branded report, a video walkthrough and a short list of fixes in order of impact. The fee credits toward your project if we build together.

What happens after launch?

Two weeks of support, then Hosting at $47 a month, or a Care plan at $147 or $297 a month, for sites we build. SEO and Social are their own services, ready whenever you are. No lock-in.

Can I update the site myself?

Yes. Every website comes two ways at the same price: managed for you, with Hosting and Care on top of the build, or built on Squarespace for you to run.

Make your business the obvious choice.