You're ready when
People already buy what you sell. You know who they are, and you can take on more of that business.
We drive 30% more leads in 90 days.
Through a website built to convert and search visibility that brings the right buyers to it.
Brand Strategy
Custom Web
SEO & Social
You already sell it. You know who buys it. You can take on more.
We build a website that converts, and search visibility that brings the right buyers to it. Search covers Google and AI answers, and it is part of the build.
The next 90 days are for more leads from the offer you already sell.
If you are still choosing an offer, or you want a site before a business exists, it is too early.
Who this is for
It's too early when
You're still deciding what you sell or who it's for, or you want a site that looks like a business before one exists. A new look will not create the offer. If you already have a site and want a clear read first, start with The Website Audit, a branded report, a video walkthrough and a short list of fixes. It counts toward your project if we build together, and it does not credit toward monthly plans.
Before and after. The business, the problem, and what we built.
Chantilly Lace
Read moreChantilly Lace sells lingerie and fittings. The site shows the shop, the team, and why to come in.
River Rock
Read moreDana Polley sells therapy to women who feel stretched thin. The site is built around her metaphor and how to start.
Align Therapy
Read moreCrystal Hines sells therapy and clinician training. The site leads with IFS-Informed EMDR and gives each buyer a next step.
What we offer
Get found when someone searches for what you sell.
Your next buyer is looking for the offer. SEO covers Google and AI answers, and that search work is part of the build.
Social content gives them more ways to meet the work and remember it.
Service 01 What we offer
Put the offer, the proof, and the next step on one website, in 30 days.
The Authority Platform builds the brand strategy, visual direction, and custom website around what you already sell. Buyers can see the offer, a reason to trust it, and what to do next.
Service 02 What we offer
Make the offer clear enough that the right buyer recognizes it.
You know who you serve. We find the language that tells them what you sell and why it is for them.
The website leads with that message and backs it up with the work. The next step is on the page.
Service 03 What we offer
Brand photography of you and the work you sell.
We direct the imagery around the work you sell. The AI Brand Photoshoot gives you portraits and brand images for the website and marketing, without arranging a location shoot.
Service 04 01 / 04
How we build the next 90 days.
I loved the Loom videos and Vox messages. It made things really easy to do at my own pace, and I could see the progress happening.
001 Week 1
Discover
You fill in your intake: what you sell, who buys it, and the proof you already have. We study your market and the path from a search to an inquiry.
002 Weeks 1–2
Take your stand
We write the offer, the buyer, and the proof into your Brand Document. You approve it before anything is designed.
003 Week 2
Set the look
Your Visual Brand Guide sets type, color, imagery, and layout, so the website matches the business people already buy from.
004 Weeks 3–4
Build and launch
We write and build your website and lead tool and set up search, including Google and AI answers. You review the finished site once, and it launches on your domain on day 30.
005 After launch
Grow
After launch, SEO and social are separate services. SEO covers Google and AI answers when you want the work to keep being found.
She took my nebulous idea about how to describe what I do, and turned it into the most serious upgrade of my website I've ever had.
Thank you from the bottom of my heart. This experience has been so easy with you in it.
It had the information, but it didn't tell people who I am or why I coach the way I do, and Diane understood that was the part that mattered.
Our company’s website? It was Diane’s brainchild, and since its launch, we’ve seen engagement skyrocket.
… working with Diane was a truly great experience. The image quality and her creativity were fantastic! Now, my website and social media look AWESOME - lots of compliments!
She is prompt, thoughtful, and goal oriented and is able to hold the big picture vision of my business while helping me execute what needs to get done now.
Oh my gosh, I love the site! Thank you so much for all your work on it!
What clients say
Work with the strategist behind a website built to convert.
Diane Whiddon leads your strategy and design. She brings 20 years of building websites to finding what your best buyers already want from you and designing how they experience it.
You’ll have an experienced partner who listens closely, tells you what she recommends and why, and helps you make decisions with confidence. From the first conversation to launch, she’s there to get the details right and keep the work moving.
“Strategic, fast, and ridiculously good at what she does.”
Sheevaun ThatcherBefore we start
How much work will I need to do?
You share your existing material through your Portal intake, approve the strategy and visual direction, and review the site. We handle the writing, design, and build.
How long does a website project take?
The Authority Platform launches 30 days after we start, once the required materials and access are ready. Larger projects have their own agreed scope and schedule.
What if I want advice before committing to a new website?
Start with the Website Audit. You get a report, video walkthrough, and prioritized fixes for your brand, website, and search presence.
Who looks after the website once it’s live?
Choose a website we manage through a hosting or care plan, or a Squarespace site you manage yourself, with a care plan if you want us making updates. We agree on the arrangement before the build. SEO and social content are separate services.
Notes on websites, search, and buyers.
Oct 26, 2026 Three nonfiction author website examples, from Tissa Richards, Sheevaun Thatcher and Viveka von Rosen, that lead readers into speaking, consulting and coaching. Nonfiction Author Website Examples for the Work Beyond Your Book
Oct 4, 2026 Prompt templates ask for your goal. They can't tell you what it is. Why knowing what you want, and why, decides what AI builds for you. You can't prompt your way around not knowing what you want
Aug 31, 2026 Squarespace or a custom website? When Squarespace is the right call, when your expertise needs a custom site, what each costs, and a real move off Squarespace. Squarespace or a Custom Website? How Established Experts Decide
Building since 2006
Based in Chicago, working worldwide
Tell us what you already sell.
People already buy it, you know who they are, and you can take on more. Tell us what needs to improve.
Tell us about your project