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The Authority Platform · Live in 30 days

Your reputation has outgrown your website.

Your work has moved on, and your website still introduces you as a capable consultant. The Authority Platform gives consultants, coaches, authors, speakers and therapists a brand and website that present them as the leader they've become, live 30 days after kickoff.

Apply for the Authority Platform See the work
Diane Whiddon in a black turtleneck, smiling with her hand at her cheek
Diane Whiddon, founder

They check your website before they call you.

A referral passes along your name. An event planner hears you speak. A prospect is ready to hire someone at your level. Every one of them opens your website first and decides in a few seconds whether you're the expert they heard about.

If the site still shows the business you had five years ago, they see a capable consultant with a list of services. They compare you with cheaper options, or they hire someone with less experience whose website looks the part.

Nobody tells you when that happens. The call just never comes.

We build your brand, imagery and website together in 30 days.

Most experts fix this one piece at a time: a copywriter, then a photographer, then a designer, then a developer, each working from a different idea of who you are. It takes months, and the pieces rarely match.

The Authority Platform is one project with one person directing it. We define what you should be known for, design how that looks, create the imagery, write and build your website, and add a lead tool that brings you better inquiries. You approve the strategy, the look and the finished site, and it launches on your domain.

See everything included →
Diane Whiddon at her desktop computer, turning to smile at the camera

What the Authority Platform fixes

  1. 01

    People can't explain what makes you different.

    What we build

    • Brand Document: your position, method, offers and proof in one approved reference
    • Website copy written from it
    • Messaging for your main audiences
  2. 02

    Your website makes you look smaller than your work.

    What we build

    • Visual Brand Guide: type, color, imagery and layout rules
    • Custom design, coded from scratch
    • Art-directed AI imagery for your site
  3. 03

    Interested people don't know what to do next.

    What we build

    • Seven pages built around your offers
    • A lead tool (quiz, scorecard or calculator) that qualifies prospects
    • Search setup Google and AI assistants can read
    • Launch on your domain, plus two weeks of support

Live 30 days after kickoff.

The clock starts at your kickoff call, once your questionnaire, offers, testimonials, photos and account access are in. We do the writing, design and build. You make three decisions: the strategy, the look and the finished site.

  1. Week 1

    Strategy

    Kickoff call. We agree on the one result your platform has to produce and record where it stands today. Then we work out what you should be known for, who it's for and the proof that backs it, and draft your Brand Document.

  2. Week 2

    Direction

    You approve the Brand Document. We set the visual direction for your approval, then plan every page and your lead tool.

  3. Week 3

    Build

    We write and build your pages, the lead tool and the search setup.

  4. Week 4

    Review and launch

    You review the whole site in one round. We make the changes, test everything on desktop and phone, and launch it on your domain.

Selected work

View portfolio →

Before and after

What clients say

+99% year-over-year visits to a therapy practice website we manage, after 91% growth the year before.

12+ years average client relationship

5.0 on Google from 16 reviews →

See the portfolio and results →
“Diane is one of the most gifted website designers I know, and what sets her apart is rare: she doesn't just build beautiful websites, she builds websites that convert.”
Kathy Basel · TheVitalityCode.com
“She just rebuilt the website for Endeavour Real Estate Coaching, and she saw right away what my old site was missing, which was the story.”
Kim Tomlinson · Founder, Endeavour Real Estate Coaching
“Our company's website? It was Diane's brainchild, and since its launch, we've seen our engagement skyrocket.”
Cynthia Barnes · Speaker, author and thought leader
“With her guidance I have made more progress and experienced more success than the previous 10 years I've been in business.”
Stef Swink · Coach and licensed spiritual practitioner
“After four months together, I have met all of my goals and am ready to take the next steps.”
Alison Leslie · Empower Healing
“I have known and worked with Diane for years and she is one of my top recommendations any time a colleague shares that they need help with their website.”
Crystal Hines, LPC · Founder, Align Therapy and Consultation
“She took my nebulous idea about how to describe what I do, and turned it into the most serious upgrade of my website I've ever had.”
Tissa Richards · Repeat tech founder, author, keynote speaker
“I get so MANY compliments on my site. And comments that reflect exactly what I envisioned, a coaching site where people feel like they came home to someone who understands.”
Rebel Brown · Strategist, author, coach
“Diane created some graphics for me, including a couple of videos that were instantly compelling and drew people's attention. I didn't expect it and that's what I love about Diane. She gives you the unexpected.”
Sheevaun Thatcher · Author, Thatcher Consulting
“It is a site that reflects me and my writing, and that is what a website for an author is all about. I have received nothing but kudos.”
Adriana Renescu · Author

AI imagery and illustration

Client photoshoots, brand worlds, illustration and concept work, all art-directed with AI. Your platform's imagery is directed the same way.

Pi Winslow walking barefoot on a black-sand beach below sea stacks Pi Winslow · AI brand photoshoot A pink-haired girl in Victorian lace with a white rabbit beside a tower of teacups AI Designers Academy · brand world Viveka von Rosen walking a city street in a black suit and purple top Viveka von Rosen · AI brand photoshoot Brides in embroidered ball gowns riding motorcycles down a dusty lane Til Death · concept brand Melanie Weller standing before a monumental clock face Melanie Weller · concept direction A raccoon at a vintage blender full of green smoothie Crusty Pete's · illustration Double-exposure portrait of Diane Whiddon in profile, filled with a collage of speaking and workshop scenes Diane Whiddon · AI self-portrait Lane Rebelo with silver hair leaning on a brick wall among spring flowers Lane Rebelo · AI brand photoshoot A giant DRINK ME teacup pouring gold tea into a crowded 1920s street AI Designers Academy · illustration Watercolor of worn sneakers and a watering can of daisies on porch steps The Buttered Porch · illustration Viveka von Rosen laughing in golden light with a lorikeet perched on her head Viveka von Rosen · retreat imagery The book Sales, Shoes, Success on a deck above the Golden Gate Bridge beside propped-up oxfords Sheevaun Thatcher · book launch Andrea Rona with long red hair, arms crossed, against a dark backdrop Andrea Rona · AI headshots A gilded locomotive trailing pink smoke past a deco skyline AI Designers Academy · brand world Pi Winslow in a red gown standing inside a giant moss-covered tree Pi Winslow · concept portrait Website icons piped in lavender and gold icing on square cookies Down to the icing · branded imagery Kathy Basel in a gold scarf against glowing golden bokeh Kathy Basel · AI brand photoshoot A smiling woman holding a green smoothie beside a moose at a rustic counter Crusty Pete's · brand world A white rabbit in a pink top hat holding a teacup and a pocket watch The Rabbit Hole · illustration Viveka von Rosen speaking at a podium under purple stage light Viveka von Rosen · speaker imagery Diane Whiddon blowing a pink bubble-gum bubble while holding a red retro phone Diane Whiddon · AI self-portrait A bride in a pale blue brocade gown and black leather jacket walking down mossy garden stairs Til Death · concept brand Megan Desjarlais smiling in a warm café Megan Desjarlais · AI brand photoshoot A burgundy bowl repaired with gold kintsugi seams Pi Winslow · branded stock
“They look just like me, the clothes are what I wear, nothing feels fake or contrived. Everyone was shocked to learn they were AI.”
Megan Desjarlais · Purpose and Pixels
See the AI Brand Photoshoot

Built for experts whose name carries the business.

01

Consultants & Coaches

Turn the method behind your best results into the reason clients choose you for consulting, coaching, programs and training.
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02

Authors

Use your book's authority to sell the work around it: speaking, advising, courses and programs.
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03

Speakers

Give event planners the topics, reel, stage proof, photography and booking path they need to put you on the shortlist.
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04

Therapists

Build the trust that brings clients and referrals, and open the door to training, supervision, speaking and professional education.
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You work directly with me.

I’ve designed websites since 2006. My first clients were novelists, and I built each of them a site that felt like opening one of their books. The job hasn't changed: understand the work, decide how it should feel, and help a stranger understand it in seconds.

Today I lead the strategy and visual direction on every Authority Platform myself, drawing on more than 100 websites and years of brand systems, book covers, illustration and AI imagery.

About the agency →
Diane Whiddon in a pink blazer smiling at her laptop

$8,500 covers everything.

One fixed price covers the strategy, Brand Document, Visual Brand Guide, imagery, seven-page website, lead tool, launch and two weeks of support. Pay in full, or pay half to start and the balance before launch.

After launch, your site moves onto a maintenance plan: Platform Hosting at $47 a month or Platform Protection at $300 a month.

Apply for the Authority Platform See everything included
Diane Whiddon in a black blazer, looking thoughtfully out a window

Questions

How much of my time does it take?

You gather your materials before kickoff and join the kickoff call. Then you make three decisions: approve your Brand Document, approve the visual direction and review the finished site. We do the writing, design and build.

Is my website made with AI?

We use AI to create imagery, explore design directions and speed up production. Diane directs and reviews every word, image and design decision before you see it, and your site is custom-coded for your business.

Do I own it?

Yes. You own your website outright, and your domain is registered in your name.

What happens after launch?

Two weeks of support, then a maintenance plan. At 90 days, we measure the result we agreed on at kickoff against where you started and tell you what we'd change next. Platform Protection at $300 a month covers hosting, security, monitoring and monthly updates. Add Platform Growth when you want SEO and a monthly content campaign.

What if I'm not ready for a full build?

Start with the $500 Brand Audit: a prioritized plan and a video walkthrough of your positioning, message and website. The fee credits in full toward the Authority Platform.

Not ready for a call? The free Authority Audit scores your website in about a minute →