Press kit

Diane Whiddon is a brand strategist and web designer who has spent twenty years making consultants, founders, and experts the obvious choice in their market. Through Sway Rise Creative, her Chicago studio, she builds the positioning, brands and websites that get her clients chosen before the first call. Her conviction after two decades: buyers choose the expert whose position they can repeat.

Diane Whiddon learned branding in the one discipline where it has to sell: a website has to convince a stranger with no call and no handshake. She has built high-converting sites for service businesses since 2006, and through Sway Rise Creative she now works with consultants, coaches, and experts whose reputations outgrew their web presence. Her audience leaves knowing what their own site has been saying about them.

Diane Whiddon directs AI brand photography for service businesses through Sway Rise Creative, her Chicago studio, and teaches working designers to do the same at AI Designers Academy, which she founded. Twenty years of brand and web design taught her that in AI imagery, spectacle is easy and believability has to be directed. Her image libraries replace stock photos and five-figure shoots for clients whose brands have to earn trust on sight.