Rebel Brown
A coaching and thought leadership platform for a strategist who had overseen more than 150 websites and never built one like this. She came with more material than any one site could hold, and left with a single position sharp enough to lead with.
- Type
- Website Design
- Client
- Rebel Brown
- Services
- Web Design · Messaging Strategy
Rebel Brown came to Sway Rise Creative with something most clients don't have: deep experience.
She'd overseen more than 150 websites in her career and knew exactly how frustrating the process could be, endless revisions, weak messaging, and too much handholding.
This time, the challenge was different.
She was building a coaching and thought-leadership platform that had to turn years of ideas into one clear commercial position.
The problem wasn't a lack of ideas.
It was too many.
Years of frameworks, content, insights, and angles, all needing to be distilled into something clear.
That's where strategy matters most.
Through our asynchronous process, we pulled the commercial argument out of pages of ideas, then turned it into sharp messaging, clear positioning, and a custom website a new visitor could understand quickly.
The work wasn't about building pages. It was about building clarity.
The goal was simple: create a coaching site where people felt understood the moment they arrived.
That became the north star for every design and messaging decision.
The result gives Rebel's point of view enough structure to lead the site without flattening the depth of her work.
The ideas became a position people can follow.
Before I worked with Diane, I felt overwhelmed- even though I've created over 150 sites (not coded but been Exec in charge) I knew nothing about creating a coaching/influencer site. I was reticent to hire someone because in the past the website folks I've worked with for clients were, um, less than exceptional and required constant handholding and limitless fixes. When we started the process, I admit I was a bit put off by the "asynchronous" communications framework. It is totally opposite to how I've seen successful work happen. BUT - while it was unwieldy for me - you made it work so much more easily than I expected- so it was painless. And here's the thing. Everything exceeded my expectations. Everything. I've always had to write content because writers and web people just didn't get it. YOU on the other hand - ARE PURE MAGIC. You took my reams of content and ideas and angles and distilled it into my vision - powerfully and with about 5% of the words I would have had to use. I'm still STUNNED by how easily and effortlessly you understood what was in my head and heart. I get so MANY compliments on my site. And comments that reflect exactly what I envisioned- a coaching site where people feel like they came home to someone who understands. One friend used those exact words to describe their experience. YOU CAPTURED MY VISION perfectly. You are thousands of times better than ANY web person I've worked with - and I've probably worked with 100 or more. OUTSTANDING and a HIDDEN GEM!
