The Chicago River downtown

Make your expertise obvious before the call.

Clients, event planners and publishers look you up first. We build the website that shows them the authority in your field, guides them to the right offer, and gives them a clear next step.

The Align Therapy and Consultation homepage, built on the Authority Platform

The Authority Platform

Your brand strategy, custom design, website copy, page imagery and a lead tool, built around the work you want to be known for. It starts with your stand: what you see that your field misses, and the conversation you’re ready to lead.

Timeline
30 days from kickoff
Investment
$8,500, one fixed price

Already have branding, or need something smaller? Let’s talk.

Custom website

From $4,500

  • Designed and built around the brand you already have
  • Scoped to your offers and the pages your clients need

The Spotlight Site

From $2,500

  • A custom three-page website
  • For one offer, one book or one talk that needs a credible home

Choose how it’s built.

Squarespace

We design and build your website on Squarespace, then hand you the keys. You make your own edits, and you can add Care or Care Plus any time you’d rather we make them.

Managed For You

We build on our own custom platform and run it for you: hosting, security, saved versions of every release and the updates you ask for. You never have to log in.

Recent client websites

“Diane is one of the most gifted website designers I know, and what sets her apart is rare: she doesn't just build beautiful websites, she builds websites that convert.”
Kathy BaselGoogle review
Diane Whiddon

Questions

How much does a custom website cost?

The Authority Platform is $8,500, one fixed price for brand, website and launch. A custom website starts at $4,500, and the Spotlight Site, a custom three-page website, starts at $2,500.

How long does a website take?

The Authority Platform launches 30 days after kickoff. The clock starts once your questionnaire, offers, testimonials, photos and account access are in. Custom websites get their own agreed schedule.

Do I own the website?

Yes. You own the finished site and its assets outright.

Do you build on Squarespace?

Yes, when you want to stay in charge of your own site. Otherwise we build on our own platform and run it for you. Either way, we use AI to create imagery, explore design directions and speed up production, and Diane reviews every page, image and design decision before you see it.

What happens after launch?

Every build includes two weeks of post-launch support. On our platform, the site moves to Hosting, Care or Care Plus. On Squarespace, you can add Care or Care Plus if you'd rather we make your updates. SEO and social are separate plans.

Can I edit the site myself?

On Squarespace, yes. On our platform, we make the changes for you through Care.

Is copywriting included?

In the Authority Platform, yes. We write your seven core pages from your approved Brand Document, and we can adapt up to three launch articles from your existing writing.

Building since 2006

Based in Chicago, working worldwide

The Chicago River downtown

Bring us the ambition.

A book launch, a new program, a bigger role in your industry. We’ll recommend the brand and website work to support it.

Book a Strategy Call