Clarity on what to talk about
You’ve spent years learning what your industry needs to hear. You’ll come away knowing which ideas to lead with, so a post, a pitch or a keynote starts with something to say instead of a blank page.
Brand strategy that makes you the thought leader in your field.
Clients follow a consultant for what they can do. They hire a thought leader for what they think. The Brand Foundation gives you clarity on what to talk about and how to say it, so your industry starts looking to you.
01The gap
Competence gets you followed. A point of view gets you hired.
Competence
A capable pair of hands.
A point of view
A position people can repeat.
I’m clear on the services I offer, and the exact clients I am seeking.
Most experts are presented as a capable pair of hands. The market sees the credentials and the results, and may follow along, but has no reason to hire them at a premium. So the keynote, the book deal and the premium client go to the person whose position people can repeat.
Your experience has already taught you what your industry gets wrong. Brand strategy turns that into a position you’re known for.
02What you get
Know what to say. Look like you mean it.
It is what sets me apart, and you nailed that.
A look that makes the case
Premium opportunities go to experts who look ready for them. A visual brand built around the work you want next makes the first impression argue what your ideas do.
One document everyone works from
Your Brand Document and Visual Brand Guide are PDFs you can hand to a designer, a writer, a podcast host or an AI tool, so everything made for you starts from the same page.
03What changes
What changes once you have it.
001
Stop second-guessing what to say
You know the ideas you lead with. A post, a pitch or a podcast conversation starts from conviction, not a blank page.
002
Become the one people quote
Your point of view comes in words people can repeat, which is how an expert becomes the person a whole field looks to.
003
Give them a reason to say yes
Publishers, event planners and premium clients meet a thought leader with a clear position, so you get compared less and considered more.
004
Show up as one authority everywhere
Your website, bio, talks and social, and the AI tools you use, all work from the same document, so every touchpoint makes the same case.
04Why me
Brand strategy from the one discipline where it has to sell.
Plenty of business coaches and social media experts sell brand work. Most of it is built to get looks and likes. Mine is built to get sales, because I learned branding in the one place where it can't hide: websites. A website has to convince a stranger to do what you want them to do with no call or handshake. Twenty years of building pages that close on their own teaches you exactly what separates a brand that reads "hourly consultant" from one that reads "five-figure keynote."
Branding done well makes the sale before you ever speak.
You really helped me find the little gold ember in my heart, and bring it out in my copy.
“Some people are brilliant at capturing an idea and making it come alive visually, and Diane Whiddon is one of them. She took my nebulous idea about how to describe what I do, and turned it into the most serious upgrade of my website I've ever had.”
05Start here
Ways to start
The Brand Foundation
From $2,700
A Brand Document and a Visual Brand Guide that give you clarity on what to talk about, how to say it and how to look doing it. For an established expert whose work has outgrown the way they’re presented. We confirm the details on a strategy call.
The Website Audit
Not sure whether the gap is your brand, your website or how people find you? The audit covers all of it and counts toward a project if we build together.
The Authority Platform
Building a new website? The Authority Platform starts with your brand strategy and includes your Brand Document and Visual Brand Guide.
Common questions
What do I walk away with?
Your Brand Document and your Visual Brand Guide, both as PDFs. Together they give you clarity on what to talk about, how to say it and how it should look, so you can publish, pitch and present with the same confidence every time.
How much does brand strategy cost?
The Brand Foundation starts at $2,700. We set the final scope and price with you on the strategy call, before any work begins.
Who is this for?
Established consultants, coaches, speakers, authors and therapists with proven work and a clear offer, whose reputation has outgrown the way they're presented.
I already use AI for content, and it gets my style right.
It probably does. Style is the easy part, and AI is good at it. It picks up your sentence length, your favorite words, your rhythm. What it doesn't have is your argument. It doesn't know what you're against, what you've proven, or why a buyer should pick you over someone charging half your rate. Brand strategy gives it that argument.
I'm building a new website. Do I need this too?
No. The Authority Platform starts with your brand strategy and includes your Brand Document and Visual Brand Guide. The Brand Foundation is for experts who want the strategy without a new website, or before one.
Building since 2006
Based in Chicago, working worldwide
Become the thought leader in your field.
Tell us where you want to be known. We’ll show you what to say to get there.
Tell us about your project