The BP Bridge in Chicago's Millennium Park

Be the authority Google and AI name in your field.

When a buyer asks Google or an AI assistant who leads your field, your name should be the answer. The plans are for websites Sway Rise Creative built, with no setup fees. If we did not build your site, talk with us about your website so we can confirm the right starting point.

Diane has been an enormous support and asset for my business... it brings in clients!

Jessica Fern, Client

Three plans.

SEO Insights

  • A monthly report reviewed by Diane
  • Prioritized search and content recommendations
  • AI-search visibility tracking
  • You arrange implementation; it is not included in this plan

Local Visibility

  • Your Google Business Profile, kept current each month
  • For businesses who win work locally
  • No setup fee
  • Pairs with either SEO plan

Plans start at $197 a month.

Talk about SEO

Have a site we didn’t build? Start with a brand, website and search audit to find the changes worth making first.

Pair it with social.

Full Stack is SEO Growth and Social 20 together. Ask about Full Stack.

On a therapy practice website we manage, visits were +99% year over year through Aug. 25, 2026, after growing +91% in 2025.

Anonymous managed client website. 2025 compared with 2024; Jan. 1–Aug. 25, 2026 compared with the same period in 2025. Client website analytics.

Questions

What is the difference between SEO Insights and SEO Growth?

Insights gives you a monthly report reviewed by Diane, AI-visibility tracking and a prioritized action list. You arrange the implementation. Growth includes the execution: on-page SEO, AI-search visibility work, your monthly SEO and conversion report, an Authority Content Brief and a quarterly strategy session.

What does AI-search optimization involve?

We help Google and AI assistants understand what you do, who you serve and why a buyer should choose you. The work includes clear answers to buying questions, relevant client proof, connected service and article pages, and search information that agrees with what visitors can read on the site. AI-search visibility is part of the SEO work, not a separate add-on.

How do you measure whether SEO is bringing in useful business?

We look at the searches and pages bringing people in, whether those visitors take an inquiry or booking action, and which opportunities turn into qualified conversations. Search impressions, visits and AI mentions each tell us something different. Your report connects those signals to the next work, and we review lead quality with you rather than treating every visit as a potential client.

How is ongoing SEO different from the SEO in my website build?

Your build establishes the search foundation for Google and AI search. Ongoing SEO responds to what happens after launch: the questions buyers search for, the pages they find and where they stop before making an inquiry. Growth includes implementation; Insights gives you the findings and priorities.

Are there setup fees?

No. SEO Insights, SEO Growth and Local Visibility start on the monthly price.

Does this work if Sway Rise Creative did not build the site?

The SEO plans are for websites Sway Rise Creative built. If we did not build your site, start with the Website Audit or talk with us about a website project. The audit identifies what to fix first across your brand, website and search; its fee credits toward a project if we build together.

Is there a contract?

The plans have no minimum term and cancel with 30 days’ notice.

Building since 2006

Based in Chicago, working worldwide

Diane Whiddon at work

Be the authority they find first.