The Authority Audit
A free tool that reads a website the way a high-value client does in the first thirty seconds, and scores whether it looks as established as the person behind it.
The Authority Audit is a free tool that scores whether an accomplished expert's website makes them look like the industry leader they are.
Most lead magnets are a PDF nobody opens. This one had a harder job.
It had to give a stranger something genuinely useful and prove we can build the exact kind of conversion tool we sell, in the same motion.
An expert's website usually undersells them. The work sits a level above what the site signals, and that gap quietly costs them the high-ticket client before a call is ever booked.
Their site reads like a consultant. Their expertise reads like an authority.
A download can't show someone that gap. A score can.
So we made the diagnosis the lead magnet.
Twelve checks, grouped into the four signals a buyer actually reads: positioning, premium feel, whether there's a real path from visitor to lead, and whether there's enough proof to trust the price.
Enter a URL, watch it run in about a minute, and get a report with the evidence and the fastest way to close each gap. No login, no download, a link that stays live for thirty days.
The report is the diagnosis. The work we do is the cure.
An audit can make someone feel judged, so we built in the opposite.
It scores names everyone knows, Marie Forleo, Mel Robbins, Gabby Bernstein, and shows them missing checks too. The point lands without a lecture: established names can leave gaps because their reputation walks in the room first.
Until yours does, the website carries the weight.
It runs live on real websites, and it does what a lead magnet is supposed to do. It gives first, and it shows the reader exactly what we'd fix.
The best lead magnet doesn't give away a PDF. It gives away the truth.
