Custom App
The Inside Job
A self-guided walk-through we built for Lauren Fisher: an interactive tool that shows practice owners the three quiet moments where they're losing clients.
Lauren's whole message is that practices don't lose clients to bad service, they lose them in three small moments nobody is watching. We turned that idea into something you can feel. In about four minutes, you walk your own client experience and see exactly where it's leaking.
It lives inside her existing site, so her audience goes from reading about the problem to experiencing it without leaving the page. That's what an interactive tool does that a blog post can't: it makes the visitor the protagonist, and Lauren the guide who saw it first.
The walk-through, moment by moment
Diane and I worked together over the last 18 months to rebrand my business, and she created a beautiful new brand concept, website and app. I needed someone who combined creativity, design strategy, small business knowledge and marketing experience. Diane brought all of these, along with a helpful business perspective, and wasn’t afraid to challenge me when I needed it.
Lauren Fisher · Google review
