Mindfully Aligned Living
Shelly Schell brings two decades in finance to one mission, helping women spend in line with their values. We gave that mission a workbook, a free worksheet and a website that match her experience.
- Type
- Website Rebuild + Workbook + Lead Magnet
- Client
- Shelly Schell
- Year
- 2026
- Services
- Website Rebuild · Website Design · Digital Product Design · Lead Magnet Funnel · AI Brand Imagery
Before I worked with Diane, I felt overwhelmed and confused with how to handle tech and sell my new book, and I just needed the right mindset to move forward. But working with Diane was great! There's nothing I'd change about the experience. She made everything so simple and I love her aesthetics. I know the landing page for my new, gorgeous financial mindset workbook will give me the opportunity to increase revenue that I did not have before. This was a great experience. Thank you!
Two decades in finance, aimed at everyday choices
Shelly Schell has worked as a financial professional for more than twenty years. Her mission is specific. She believes that when women align their spending with their values and purpose, the world changes.
She teaches it through tools women can use on their own time, a money mindset quiz, vision boards and workbooks that turn reflection into decisions. Advice like that is hard to judge from the outside, so her website has to look as considered as the thinking behind it.
A homepage that leads with her method
In October 2026 we moved her website off Squarespace and onto the platform we host and maintain, days before her renewal. The address stayed the same, and every old link still lands on the right page.
We kept what her readers already recognize, her teal and mint palette, the Didot headlines, her desk and blossom imagery and her own words. Then we gave all of it more presence. Her headline now fills the screen with two clear first steps, the free worksheet and the quiz. The quiz sits on a deep teal floral band that names the six areas it explores. Her portrait sits inside the desk scenes that carry the brand, and her reader's testimonial is set large enough to read as proof.
Before · The 2024 homepage on Squarespace
After · The 2026 rebuild
Every page shows the same care
The workbook page lays out all twelve chapters. The quiz has a page of its own. The contact page puts Shelly's portrait beside the form, so a visitor knows who will answer.
Workbook · All twelve chapters
Quiz · A page of its own
Contact · Her portrait by the form
Her signups now come straight to her
The free worksheet used to depend on a separate Mailchimp account. The new site handles signups itself. Each subscriber is saved to Shelly's list, she gets an email about every new signup, and the reader downloads the worksheet right away. Contact messages go to her inbox, and her existing contacts came across with their original signup dates.
The site passed its launch audit with an A and zero issues. Shelly has her own dashboard for support requests, website analytics and her hosting details.
It started with a workbook
Shelly first came to us in 2024 for a simple one-page site to sell a book. From her material we designed the Spend with Purpose workbook, a fillable workbook in twelve chapters, with custom imagery we made with AI to match her brand.
A free worksheet that leads to the workbook
The seven-page worksheet, Connect Your Spending with Your Values & Purpose, gives readers a first exercise from her method and ends with an invitation to the full workbook. It is still the first step her new site offers.
Ready for what she builds next
The workbook page now sends readers straight to the paperback on Amazon, and her Substack is linked from every page. Shelly's website now looks as established as her twenty years in finance.
