Purposeful Spending
A financial expert with two decades of wisdom and no way to sell it. We turned her knowledge into a workbook women actually fill in, a free worksheet that feeds it, and the brand imagery to carry both.
Shelly Schell spent more than twenty years as a financial professional. She knew her material cold. Turning it into something people could buy was the part that had her stuck, and the tech of it more so. She came to us for a simple one-page site to sell a book.
The site was the least of it. What her expertise actually needed was a product. So we took her raw material and built it into a fill-in-the-blank workbook her clients work through, sold behind a paywall, with a free worksheet that walks readers right up to the moment they want the full thing. Every graphic in both is custom imagery we made with AI to match her brand. The website was just the wrapper around the product.
Shelly barely had to lift a finger. We handed back the whole system ready to sell: the workbook, the lead magnet, and the brand to carry them. She came in with a book she couldn't sell and left with a product that does the selling for her.
Before I worked with Diane, I felt overwhelmed and confused with how to handle tech and sell my new book, and I just needed the right mindset to move forward. But working with Diane was great! There's nothing I'd change about the experience. She made everything so simple and I love her aesthetics. I know the landing page for my new, gorgeous financial mindset workbook will give me the opportunity to increase revenue that I did not have before. This was a great experience. Thank you!
