AI Designers Academy
AI Designers Academy teaches designers to direct AI images that sell. We built its sales page as a five-scene descent down the rabbit hole, where every click is a small yes.
- Type
- AI Illustration + Web Design
- Client
- AI Designers Academy
- Services
- Web Design · Brand World · AI Illustration
In 2026 we rebuilt the sales page as a descent. Five scenes, one continuous film. A white rabbit bolts across a golden field, and every click follows him further in: down the burrow, through the hall of doors, to an empty chair waiting at the tea party.
The strategy is staged commitment. A long-form sales page asks for one yes, at the end, after two thousand words. This page asks for five small ones. Every click is the visitor agreeing with the premise, so the pitch arrives after the agreement instead of before it.
The choices are real. Answer “I'll just let AI decide” at the door and the page sends you back to the field. A wrong answer costs something, which is what makes the right answer mean something.
By the time the invitation appears, the visitor has already said yes three times. The format fits more than memberships: the same structure works for any high-ticket offer that ends in an application instead of a checkout.
AI Designers Academy is a membership for freelance web and brand designers learning how to use AI as a creative partner without losing the strategic thinking and design instincts that make their work valuable.
Most AI education for designers looks technical, transactional or generic. The designers ADA is for are tired of the AI noise and wary of anything that feels like a shortcut.
ADA's argument is the one on its sales page: anyone can generate images, and very few can generate results. AI changes the rules. Designers still need taste, discernment and creative direction.
We built a 1920s Wonderland-inspired brand world to mirror the experience of working with AI itself: disorienting, fast-moving, unconventional, and full of possibility. It gives the membership an emotional identity that sets it apart from the sterile AI offers in the market.
The rabbit hole stands for depth. The “drink me” invitation makes curiosity the way in. The surreal rooms carry the core idea. Together they present AI Designers Academy as the place designers learn to lead the tools.
