Your content marketing doesn’t have to include you recreating the wheel. You don’t need to invent something new. You just need to assimilate information in a new way.

Get template links and free examples of how to create freebies that grow your biz.

When you waste someone’s time, you waste their money.

That time I happily and tearfully paid $130 for a baseball cap.

Want to make things easier? Stop doing things not meant for you. Seek out things you love to do, places you want to go, opportunities you deserve.

Sustainability = doing what’s easiest and most fun for you.

Relying on emotional manipulation is the laziest marketing there is. Focus on what you love to do instead.

How you think about marketing influences how you do it. Change it up from being just another chore.

Make the most of your network!

If the only tool you’ve got is a hammer, everything looks like a nail.

Her SEO experts were giving her great advice for SEO. Not necessarily for her business.

Your best SEO strategy will involve some version of two overall strategies: On-Page SEO (which includes Technical SEO) and Off-Page SEO.

Most of what makes SEO so confusing is the lack of understanding about how it fits into the bigger marketing picture, so much of what we’ll talk about here is designed to put that into perspective.

SEO is like free, long-term advertising, so it’s worth learning about.

And it’s easier than you might think.