Must-Have Tools & Resources to Grow Your Online Business
[Note: some are affiliate links (*), so I may receive a fee (at no cost to you) if you sign up.]
Recommended AI Tools:
Browse this directory to get my best recommendations for AI tools to grow your business.
Tools for Your Design Biz:
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Introduction to Midjourney
GUIDE | COMPREHENSIVE | GAMMA DOC
This beginner-friendly guide walks you through Midjourney basics, from setting up your account to mastering your first prompts.
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Website that Sells Checklist
QUICK | TECHY | STRATEGIC | CHECKLIST | PDF
Seven super easy steps that anyone can do to improve your website’s SEO, customer experience, and conversions right now!
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Error 404 Page Planner
QUICK | PLANNER | EXAMPLES | PDF
Are you tired of losing visitors to the dreaded 404 error? Get the Error 404 Page Planner and don't let a single click go to waste!
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Authority Positioning Framework
BRANDING | GUIDE | PDF
Stop competing on price and start commanding premium opportunities. This proven 7-step framework shows coaches and consultants exactly how to position themselves as thought leaders, attract high-value clients, and secure speaking engagements.
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Desktop Wallpapers
DESKTOP WALLPAPERS | PNGs | ZIP FILE
17 gorgeous desktop downloads to inspire your business success. Enjoy! (You'll get them from Buy Me a Coffee, but you don't have to pay anything!)
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Guide to Squarespace Analytics
GUIDE | CHEAT SHEET | QUICK | PDF
This is a quick guide to what Squarespace Analytics are and how you can use it to track your website’s traffic.
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How to Get Great Testimonials
QUICK | TEMPLATE | AUDIO AND SLIDES PDF
Don’t waste your time getting kudos from clients like, “She’s great! Loved it!” Get specific, strategic testimonials that tell their story of working with you and easily sell your work.
The best Tools to make Your Biz More Profitable:
These are my other favorite things I use to keep my website (and biz) in working order, including links to stock photo sites (and how to compress them), where to get fonts, my favorite writing tools, and more! Affiliate links are sprinkled throughout.
Business Apps
SEO SPACE has a sleek, graphic interface that clearly shows you where you can improve your SEO
SQUARESPACE is just the best and easiest platform to build websites on. It’s affordable, easy to use, and they have amazing tutorials and support.
SEO:
Speaking of keeping Google happy, here are a few tools you can use to make sure your site is at peak performance for SEO.
SEO Space is the first SEO Plugin for Squarespace, and it’s remarkably easy to use. It’s got a sleek, graphic interface that clearly shows you where you can improve your SEO, and a new keyword research feature that rocks.
Page Speed Insights - How is your site’s speed? Google hates making people wait, so if your site is slow to load (because you have huge images or a bloated WordPress theme), Google will punish you in search results.
Broken Link Checker - Does your site have any broken links? Google also hates wasting people’s time (most people hate that, too), so broken links on your site are a big no-no. Use this tool to make sure no one is getting the dreaded 404 error by following something on your site.
Accessibility Check at Experte - By making sure that your site visitors, especially those with disabilities, have a good user experience, you ensure that everyone can access all the information on your site. It’s a good business practice, and it keeps Google happy, too.
Google Search Console - This is a free service to help you track your site in search results. It’s essential if you’re syndicating your content to more than one place, e.g. if you’re publishing blog posts on your blog and then publishing the same content to a social network a few days later.
Color Palettes:
Canva Color Palette Generator - Don’t just pick colors out of thin air. Let a color picker help you choose colors that coordinate and have balance. This one is easy to use and can help you pick colors from a favorite photo.
Coolors - This is my personal favorite color picker. I love that you can save different palettes and come back to them later.
Fonts:
Google Fonts - Unless you’re choosing a font for a graphic (like a logo or a fancy script on a banner), stick with Google Fonts. It will be more likely to show up on other people’s machines, and it’s likely to be universal across platforms. It will make your life easier.