About Sway Rise Creative
We make small businesses bigger.Sway Rise Creative is an award-winning, full-service creative design agency based in Chicago, Illinois. We deliver marketing strategy and results-driven design with every project, and we pride ourselves on the results we get for our clients.
Read more about our founder, Diane Whiddon, and how we got our start below.
Your business deserves a website that works as hard as you do.
Hi there! I’m Diane Whiddon. I started designing websites because I kept seeing the same thing happen to good business owners:
They were great at what they did…
But their website looked like they were still “figuring it out.”
And in the real world, that costs you money.
Seventeen years later, I’ve worked with hundreds of clients across industries, built conversion-focused websites, and helped business owners turn “random referrals” into consistent demand.
Not by chasing trends. By building authority.
The Shift that makes Small Businesses Grow:
After working with so many small businesses, I’ve noticed the same thing separates the ones who stay stuck from the ones who get booked out.
It comes down to two things.
First, your brand has to look premium, because your ideal clients judge fast. If your online presence feels unclear, outdated, or generic, they bounce, even if you’re great.
Second, it has to function like a real growth engine. That means clear conversion paths, solid integrations, and tracking that shows you what’s driving leads, bookings, and revenue.
Your website is the cornerstone of this process.
It’s the first impression, the credibility check, and the place your best clients go to decide if you’re worth it. It should build trust fast, guide people to the right next step, and do the heavy lifting even when you’re not “marketing.”
When it looks premium and works like a real system, you stop relying on luck, referrals, and repeating yourself. You start attracting the right people, booking more consistently, and making decisions based on what’s driving leads, bookings, and revenue.
That’s exactly how we elevate our clients from service providers to go-to authorities.
We build premium digital platforms that make you look like the obvious choice, not the best-kept secret.
You’ll get strategic guidance from day one, so your website doesn’t just “look nice.” It positions you clearly, attracts the right clients, and supports the way you actually sell.
Because when your online presence reads like “just another option,” you end up stuck in the same cycle. Undercharging. Overexplaining. Chasing the next project like it’s your job.
Instead, we’ll build a website that looks high-end, communicates your value fast, and works like a real growth engine, with clear conversion paths, smart integrations, and tracking that shows what’s driving leads, bookings, and revenue.
Read More About Me and What I’m About:
Key Takeaway…We’re marketing psychology geeks so you don’t have to be.
If that's music to your ears and you just want to figure out a strategy so can get back to doing more of what you love ...
AI Disclaimer:
Every image on this page is a real photograph, not AI art.