The Authority Edge

Brand strategy, website design insights, and SEO + GEO moves that help your business get found, trusted, and chosen.

Master Your Web Design Business with Paige Brunton: Systems, Boundaries, and Lifestyle Design

Diane Whiddon 3/20/25 Diane Whiddon 3/20/25

Master Your Web Design Business with Paige Brunton: Systems, Boundaries, and Lifestyle Design

Read More

Financial Insights Every Web Designer Needs in 2025: A Deep Dive into the Web Designer Financial Trends Survey

Diane Whiddon 3/10/25 Diane Whiddon 3/10/25

Financial Insights Every Web Designer Needs in 2025: A Deep Dive into the Web Designer Financial Trends Survey

Read More

The Invisible Tax That's Killing Your Web Design Profits

Diane Whiddon 2/22/25 Diane Whiddon 2/22/25

The Invisible Tax That's Killing Your Web Design Profits

Read More

Building a Successful Web Design Business: Insights and Q&A from the Squarely Speaking Podcast

Diane Whiddon 2/21/25 Diane Whiddon 2/21/25

Building a Successful Web Design Business: Insights and Q&A from the Squarely Speaking Podcast

Read More

How Web Designers Can Avoid Burnout, Set Clear Boundaries, and Build a Business They Love

Diane Whiddon 2/17/25 Diane Whiddon 2/17/25

How Web Designers Can Avoid Burnout, Set Clear Boundaries, and Build a Business They Love

Read More

Diane Whiddon 1/20/25 Diane Whiddon 1/20/25

Create Custom Brand Images with AI Using MidJourney

Read More

Find Your Niche: Building an Authentic, Aligned Business

Diane Whiddon 1/14/25 Diane Whiddon 1/14/25

Find Your Niche: Building an Authentic, Aligned Business

Read More

Diane Whiddon 1/7/25 Diane Whiddon 1/7/25

Create Your DIY Brand Style Guide to Attract Your Ideal Clients

Read More

Website Storytelling: How to Create a Journey for Your Visitors

Diane Whiddon 12/24/24 Diane Whiddon 12/24/24

Website Storytelling: How to Create a Journey for Your Visitors

Read More

2025 Website Trends: What’s Ahead for Web Designers

Diane Whiddon 12/18/24 Diane Whiddon 12/18/24

2025 Website Trends: What’s Ahead for Web Designers

Read More

How to Build a Successful Squarespace Web Design Business

Diane Whiddon 12/11/24 Diane Whiddon 12/11/24

How to Build a Successful Squarespace Web Design Business

Read More

From Traditional Art to AI Innovation: A Conversation with Artist Blume Bauer

Diane Whiddon 12/4/24 Diane Whiddon 12/4/24

From Traditional Art to AI Innovation: A Conversation with Artist Blume Bauer

Read More

Diane Whiddon 12/2/24 Diane Whiddon 12/2/24

Setting Yourself Apart: Defining What’s Unique About Your Brand

Read More

Unleashing the Power of YOU: Get Better Headshots

Diane Whiddon 11/25/24 Diane Whiddon 11/25/24

Unleashing the Power of YOU: Get Better Headshots

Get headshots in a brand photoshoot that actually tells the story of your business.

Read More

Stop Waiting for Client Content from your Web Design Clients!

Diane Whiddon 11/21/24 Diane Whiddon 11/21/24

Stop Waiting for Client Content from your Web Design Clients!

Read More

Diane Whiddon 11/18/24 Diane Whiddon 11/18/24

Use Your Core Values to Make Your Brand More Powerful

Read More

Do Not Make These Mistakes on Your Webinar or at Your Workshop

Diane Whiddon 11/11/24 Diane Whiddon 11/11/24

Do Not Make These Mistakes on Your Webinar or at Your Workshop

The biggest mistakes and myths I see in in webinars.

Read More

Embracing the Slow Season: Why Daydreaming is Your Secret Business Weapon This HOliday Season

Diane Whiddon 11/4/24 Diane Whiddon 11/4/24

Embracing the Slow Season: Why Daydreaming is Your Secret Business Weapon This HOliday Season

Read More

Self-Compromise, the Silent Business Killer

Diane Whiddon 10/26/24 Diane Whiddon 10/26/24

Self-Compromise, the Silent Business Killer

Read More

Get Clear on Your Gifts: Learn How to Talk about WHat You Do

Diane Whiddon 10/22/24 Diane Whiddon 10/22/24

Get Clear on Your Gifts: Learn How to Talk about WHat You Do

Read More