Quitting Corporate to Start your Own Business: Interview with Viveka von Rosen
Prefer to watch? Here’s the video …
Mentioned in the Video:
✨ Viveka's group coaching program, The Women's Reset Collective: https://www.beyondthedreamboard.com/the-reset-collective
🌷 Viveka's gorgeous website: https://www.beyondthedreamboard.com
📚 All of Viveka's books including How to Rock Change, her roadmap to transitioning from corporate to entrepreneurship: https://www.beyondthedreamboard.com/books
💻 Her Countess Code Planner that includes the "Peopleing" technique: https://www.beyondthedreamboard.com/books
So, you're considering a switch from corporate life to entrepreneurship. Well, today I'm sitting down with Viveka Von Rosen, a LinkedIn influencer turned C-suite executive turned post executive coach, and she is a genius at helping women navigate from corporate life to running their own successful businesses.
We talk about what women in the corporate world are up against, what gets better, and what gets tougher . And ultimately, what you can do to help yourself succeed sooner. So stick around until the end because Viveka is going to talk about her current group coaching program that is a steal, and how you can get more help from her.
And I'll share a bunch of free resources for you too.
So let's get started…
I know a lot of women are not happy in their current corporate jobs, even if they're very successful and They've done all the things on their dream board. And they're considering moving to entrepreneurship, would you give us a 30, 000 foot view of what that looks like for them?
Yeah, yeah. And, you know, I work with a very specific subset of women in their 50s, which is not to say women in their 30s and 40s are also having the same the same conversations and the same concerns. But for my particular subset, part of it is, “Aging out”. And I do say that with the big quotation marks.
I was literally at a conference yesterday sponsored by Tangled Silver magazine where everyone in the audience had gray hair and you know, they're like, we are not dead yet.
We're not old just because we have silver in our hair. We're not inconsequential just because we have a few wrinkles and lines. Unfortunately, especially I feel like in American culture, a woman hits a certain age and suddenly our voices aren't heard as much.
We become less visible and we can be thought leaders. We can be business owners. We could be corporate executives. You know, we could be lawyers, we could be doctors, but suddenly we're not as relevant.
Whether it is a woman making the conscious choice of, I feel this happening and I'm consciously choosing to leave or whether, you know, the company is doing whatever it's doing to make her feel so uncomfortable that she leaves on her own or whether they're squeezing her out, like it’s time to retire, there's just a huge shift, especially again, in my subset of women who are just not jiving with the corporate world.
Now I do have a couple of clients who are a little younger and for them, it's just a matter of, “I have so many gifts. I, I'm so smart. I have so much to give and it is not being honored. You know, I'm being overlooked for promotions. I'll have the exact same idea first as a man in the room and he'll get the credit for it.”
Like this stuff. It's still happening. Like, how is this still happening?
I just recently read an, uh, wrote an article about the glass ceiling. Cause I had, I was interviewed and the interviewer was like, “I don't think there's a glass ceiling anymore.”
I'm like, well, you're a man, aren't you?
I mean, it was, it was, It's, it's crazy to me that this is still happening, but rather than fighting through it (and there are a lot of women who are staying in corporate, who are fighting the fight and thank you ladies) But some of us are just like, “I'm so done.”
Even, even in our own businesses, which was kind of my situation.
Do you want to talk a little bit about your story and what you went through and how you got started doing this?
Yes, my old company is not a bad company, but for a long time, I was a solopreneur, you know, just had a couple contractors working underneath me. And that was a really happy time for me when I had Linked Into Business, that was kind of a really happy space for me.
But around 2017, I'm like, I can't do LinkedIn for one more second. I can not do another LinkedIn profile. I had the opportunity to come together with eight and then very quickly, just six or five other people to create my last company, which we did, and it was good for a while, but slowly, you know, some of the partners left and then now it's just me and my co founder and we transitioned from a training company, which was my area of expertise and brilliance into a software company. And that's where I started to feel my irrelevance. I was doing things I did well. I was still the Chief Visibility Officer and showing up and speaking about AI and our company and what we were doing as a productivity software as a service app but it just was not my wheelhouse.
And I had the feelings of my voice not being heard and I didn't want to be CEO. Like, please, I want to be very clear here. It was not of any interest to me to be CEO and run the company, but I would have liked to have had a little bit of a voice. If I had, wee probably could have avoided some things that didn’t run very smoothly.
And so I realized these are not the people I want to be talking to. This is not the thing I want to be talking about. And there has got to be more to life than this.
Combined with a couple health challenges and, you know, I just realized literally in my hospital bed working on grants and things that were just not in my genius zone, and I was thinking, ‘What am I doing? What am I doing?’ And so even though it was a huge financial risk for me to step away from the company, um, I just got to the point where I couldn't not do it.'
And I think that's what a lot of my women are thinking, too, and I'm trying to get them before they, you know, get the big health scare or get a divorce. Like, can we do this before the godsmack, please?
Okay. So given that, so let's talk about some of the benefits of entrepreneurship. So given that, what does entrepreneurship really look like? Because I know a lot of people in the C-suite don't have a clear picture of things like, What does it take to succeed? How successful can you really be?
So talk a little bit about what entrepreneurship looks like to you and for your clients.
Yeah, I think primarily like your success or failure is up to you. There are extenuating circumstances like what's going on culturally, what's going on politically, what's going on economically. So there are some factors, but really your success or failure is up to you.
So, you’re on that treadmill doing your best, doing your best, doing your best. And then, it doesn't matter if the company's having difficulties or the company succeeding, the success and failure rests on you. So I think that's the awesome part of entrepreneurship. That's also the very scary part of entrepreneurship.
There are really no limits. Whatever you can't do, you can hire someone else to do for you. So where you might be conditioned to a very narrow track in your corporate job (like you're allowed to do this, you're not allowed to do this), [you’re not limited working for yourself.]
One of my clients—freaking brilliant—she created and ran a very, very successful nonprofit, but she had some strong political opinions, and she could not voice them. There were companies that she did not want to speak about. But they were donors, you know, and so her hands in some ways were tied, even though it was her own nonprofit that she had created. So it's the freedom of having your own company that is very powerful.
And like I said, you can hire, do what you do best. You can hire other people to do the rest. I've actually changed that, “Do what only you can and hire people to do the rest” because we do have this unique genius that needs to be fulfilled. And if we don't [do that], we get tired, we get sick, we, we get addicted, we chillax and Netflix too much, like whatever, whatever that ends up being channeled into.
So, the other great part about entrepreneurship is yeah, you get to discover and shine that light of your genius and really for me, my whole, my why is women's words change the world, whether that's a book, whether that's speaking, whether that's their business, but for me, it's really helping these women to affect big change in the world.
Not everyone has to have a world changing business. That's not necessarily what legacy means. If you want one awesome, you can do it. But maybe you just want to open up an adorable candle shop where your community meets, right?
If that’s your genius, networking people together and you want to do it on the platform of a local brick and mortar, then you should be able to do that.
Yes. Oh, I love that. I beautifully said, beautifully said you and I have such similar values, right? That's so great. I would underline like the empowering aspect of being fully responsible for your success. Like that's, that's not even what the corporate world feels like.
And to really cut free of those chains, and to have this freedom, you can build your business any way you want, whatever you want to do, however you want it to work. Like there's no right or wrong way. It's just liberating.
You don't want to work with someone you don't have to. Can I tell you like I have, you know, in the last job there were some people I was like, Oh my God, I don't believe in this company or I don't believe in this person and like I have to work with them.
And now I'm like, “You know, here, let me, let me refer you to somebody else.” Right? Let me refer you to somebody else. Like you have the freedom to do that.
And I love what you said about, you know, taking responsibility for your successes and your failures, because I will tell you when things didn't go well in some instances and some of the choices that were made in my other company, I was like, Oh, well, it wasn't my decision, you know?
And that wasn't the best thing for me to do at that time, but I was like, well, I'm not responsible for it. So whatevs, you know, right. And that ended up biting me in the butt.
But in this world, the buck stops with you.
Right. It does. It does.
Awesome. Oh, I love it. That's so great. Such a good point. I want to underline another thing you said, you said the word “legacy,” which is a really interesting part of your work. Do you want to talk a little bit about that word and what it means to your work specifically?
Yes! It's specific to my work. There are so many phenomenal coaches out there who can help you within your existing business and help your business grow that can help you start an entrepreneur business.
One of my favorite people helps people do franchises, like very financially successful franchises. And that's awesome.
But I want to work with women who want to work with their genius. And inevitably, if you're working with your genius, it's going to leave a legacy.
It's going to leave a mark. And in fact, that's like quite literally the name of one of my clients businesses, Etched Consulting. It's all about leaving that mark.
And it's kind of funny because with women, we want to leave our mark in a way … maybe it's a book that leaves its mark, maybe it's a business that leaves its mark, maybe it's a a way of thinking that leaves its mark, right?
We don't need a monument, and a legacy might not have huge financial success and it might not change the world, but it's going to change enough of the world to make a difference. And so for me, that's what legacy means.
But it's important that I tack lifestyle in front of legacy. Lifestyle legacy, meaning simply you're not—I don't want my women to leave 80 hours of corporate and move into 80 hours of running their new business.
Lifestyle means you get to have a life too.
You get to integrate your life into your business and your business into your life. I just wrote an article about the difference between balance and integration. Like there is no such thing as balance. Let's face it. But let's integrate our lives. So that we're able to be healthy and get our rest and have time to enjoy with our family and friends and get to travel and just, again, it comes down to really delegation.
It comes down to making choices. Who I want to work with, who I don't want to work with. Delegation, who can I hire to do the things I don't want to do? And just setting the boundaries of, I'm not going to work on every other Friday. That's why we're doing this interview right now, because this is my CEO day.
This is my, I don't do client work day. I get to have. three, six, ten weeks off a year as if I was a European. I get to take vacations with my family.
One of my clients, she literally never took a vacation. She took sick days when she got sick, but it sometimes didn't take a vacation for like the past seven years.
She's like, “Well, I travel for work, you know.” Oh, it's a “work vacation.” No. But if you want to work while you're on vacation in your new life, go for it. But it's not a have to. You get to choose your own boundaries.
Love that. Beautifully said. So you mentioned finances. So let's talk about finances a little bit. Like what's actually possible. Let's get into it as much as you can.
Right. And you know, this is why I like to catch my women early before they make the transition. You can bootstrap anything. So let me put that out there. With the tools and with. all the amazing software and with this, you know, with your phone, like you can bootstrap anything and you can probably build a successful business on a dime.
But why?
Like if you can, I had not quite six figures saved up to launch my business. I didn't want investors. I wanted this to be my business. I am not anti-investor. I love that if it suits your business, bring on the angels, bring on the investors, but again, now you're liable to someone if you do that.
So you can bootstrap it, but it is much, much better if you've got some savings set aside that you can launch into your business, not expecting to make a profit in the first year. You might make a profit in the first year, but don't expect that. So have enough money to be able to budget that and be realistic about your budget.
You know, nothing is $15, but also don't be like, “Ooh, I have a hundred thousand dollars to build my business.” Don't be doing this with your money too, because it will fade.
One of my clients came to me too late. She spent $10, 000 on this training program and $5, 000 on that coach. And Oh my God, she spent like $25, 000 on her website, which I'm like, “Oh my God, Diane would have done such a better job for like a tenth of that” like, ah!
You know, she had a speaker reel that was mediocre, like all of these things because she didn't know she didn't know. I'm very fortunate because I come from the world of writing and speaking, but also I've been an entrepreneur most of my life. So even with the last business, which was more corporate-y and we had lots of employees all over the world, it was still entrepreneurial enough that I didn't forget everything I had learned the previous twenty years.
So, you know, have enough of a budget, and then I'm a big fan of mastermind groups. Like just freaking Google, you know, women's entrepreneur mastermind group, and then talk to some of the members, talk to some past members. Don't just talk to the founder of it. Talk to your successful friends who are entrepreneurs.
Like what kind of group are you a part of? Again, you don't need to be part of a hundred thousand dollar mastermind group. You don't need to be part of a $50, 000 mastermind group. I was part of a $20, 000 mastermind group. And that was what I needed because that's what I wanted to charge for mine. So I'm like, well, I better be willing to pay it.
Which is not by the way, what I am charging for mine right now by a long shot, but I needed to be able to invest myself enough that if I ask someone else to invest that much in me, they'd be willing to find a private coach who can walk you through this. There's some amazing coaches out there, and it really kind of just depends on who you get along with, who you jive with.
About half of my clients are, are moving into the coaching arena and we're all kind of doing the same thing. We're all wanting to work with women from different ilks, but we all have a different voice and we're all going to attract different people. I've already referred some folks who came to me who weren't a good fit for me to my clients because they're a better fit for them.
And so find a mentor, find a mastermind group, find a coach, find someone who can guide you through this. So you don't make stupid decisions and waste all of your money before you even open your doors.
Right, we’ve both heard all the horror stories. I think that's such an important point too, of finding the right mentor so you get the building blocks you need for your business.
Right. Everybody in the world tells you, well, you need my service, my $35, 000 service to be able to move forward.
So now let's get tactical a little bit. Let's talk about like some specifics. Coming from the corporate world and moving into entrepreneurship, what are some things that you can lay out right away that would be very helpful to them?
First of all I needed that roadmap and I didn't have it, so I wrote a book on it. I did a lot of research, like what needs to be done and again, I have an entrepreneurial background, so it wasn't like a complete liminal zone for me.
I'm a big fan of LinkedIn. Clearly that was who I was for a long time, The LinkedIn expert, and I have had friends who were like, I'm going to start a new business, so I deleted my LinkedIn page and my personal profile, which was just such a mistake.
Even if you have a completely different audience now, I still have a lot of really powerful professional women in my LinkedIn network. If I had deleted like 54, 000 people from my contacts because I want to start over… I hate the saying, but it's still true: Your network is your net worth.
And even though your network might have changed and your audience might have changed, you still have people in there who can help you. Either they might be your future clients, or they might be strategic partners, or they might be vendors, et cetera.
So like your network is going to save you. Do not throw it away.
And same thing if you're on Instagram and same thing if you're on Facebook and same thing if you're on TikTok, like keep your network. The algorithms will change them. I mean, I lose 300 or 400 people probably a day from LinkedIn. Like the algorithms just taking them. That's okay. They're not following me anymore because my message is different, but I'm getting five or 600 people a day.
So the right people will find you. Your network is key. It's so, so important. Do not throw it away.
I have a thing I call “peopling,” which is simply, it's very sophisticated.
You think of someone, you pick up the phone and you don't call them because you want to sell them something, right? You pick up the phone because you were literally thinking of them. And that's the universe's way of saying there's something here for you, honey.
And it might be that they just read a book you need to read. I was talking to my friend Bernadette, and she's like, Oh, have you read 10 X is easier than 2X? I'm like, no, it's written by a guy. So I'm not sure I'm going to read it, but. I'm over that now. I was very pro women and no men for a while, but now I love everybody again.
So I read 10 X is easier than 2X. Freaking game changer! Like it changed how I thought about how you grow business, you know, hustle culture. We were talking about that earlier, not you and I, but Tiffany and I hustle culture, like bullshit. Like I call that. We don't freaking have to hustle. It can be easy.
And we don't have to have heart attacks and we don't have to stress ourselves into being 60 pounds overweight. Like that is, bullshit, and it's worked for some people for a while, but you don't have to prescribe to that. So goodbye.
So yeah, I'm a big fan of 10 X is easier than 2X. And I got that through a phone call through peopling. I was just like, Oh, I'm going to call Bernadette today. She has something to tell me. I didn't know what she was going to tell me.
I talked to another friend of mine who I was telling her, you know, what's up with you? Oh, I'm making a complete pivot. This is what I'm doing now.
She's like, Oh, I've got a couple of women I want to introduce you to, and one ended up being a client, one of my favorite people, you know, and it's just, sometimes you call someone because you need to tell them something, but if you call one person a day, one person who pops into your head a day, it will lead to progression of your business forward period. It absolutely will.
Honestly, my mastermind was great. I love it. And it gave me a kind of idea of what I was going to do, but that combined with peopling…
I was introduced to AI maybe two and a half years ago and when I seasoned my pan with what I wanted to do and who I wanted to work with, and kind of what I wanted to do with them and what my voice was like.
Then, you sent me (you know, full disclosure, Diane did my website, which fabulous, and I get so many compliments on it all the time) when you sent me the questionnaire, I popped that questionnaire into Chat GPT, and it was like a mind reader giving me my path.
And, and a lot of what came out of your questionnaire and Chat GPT to help me design my website, helped me write my book and gave me clues that I needed to build my business.
Like it was crazy. It was so funny because I had another coach who I didn't end up staying with who's like, It will take you at least a year to build your website. So don't try and do that right away.
But building my website is what helped me build my business!
So, yeah, you probably need the right web person and the right marketing genius, but that's what helped me.
I mean, no lie, like that really moved me. Plus I had something physical. You gave me the questionnaire in like September and then I was going on vacation. And by October we had the outline and I was able to launch my business by November. This is with a vacation in between and still working for the other company.
Like that was crazy to me. And I wrote a book in that time too. Like it was just … so you can do it. You, you can 100 percent do it. And I know a lot of entrepreneur and a lot of corporate people, they're so used to having teams. But you can still have teams. You just hire them. They're called contractors.
Okay, that's fantastic. So I have a few things I have to say. So the first thing I didn't know that Bernadette was the one who referred 10x is easier than 2x to you. Yes. Yeah. That book also changed my life. Right? Huge. That book is amazing.
I think I made you read it! I made everybody read it. I'm like, Oh my God, have you heard of 10x is easier than 2x? Yes. I was just mind blowing. Like just this, it was just, it's mind blowing. So I will link to that book in the description below as well as Viveka's book.
And I love Bernadette because it's the one and only time that I ever got a video testimonial that from someone other than a client for a client site. So that was fantastic. I want to talk about the peopling really quickly because I really, it's so important.
Your current network is so valuable, and I think that's one of the biggest resources that corporate women have moving over to entrepreneurship. It's this idea of reaching out to people one on one. I think in this day and age of social media, everybody is talking about, Oh, you've got to mass market and build your email list and that's all great.
It's all powerful. That's awesome. But there is also something really to be said for building those one on one relationships. And I love the idea of just, just contacting somebody every day. I'm going to do that. I'm going to do that for the next month. And I'm going to tell me how it goes.
In my new journal, I literally have peopling pages. So it's just to get you started, you know, and it's just, I love it. I love it. Yeah. It's like, just you're walking the dog and someone pops into your head. Just call them. Don't text them. Like actually call them. Reach out.
You don't know what's waiting for you on the other side of that phone call. Resources, friend, referral. Who knows? Right? And it's crazy how many times you'll call someone and they're like, I was just thinking about you. You're like, I know. I know. I'm tapped in. I know.
My last thing, I want to tell you something really cool about using AI with your questionnaire. So I talk about the process of building your website all the time. Yeah. Of course. One of the easiest, I mean, it was amazing. It was one of the easiest websites I've ever built. You gave me so much content. I mean, I think it was 44 pages.
But I took all of that content and put it on your site and that's what made your site so good. And you had, I mean, I usually don't get a ton of edits from clients because usually they're pretty dialed in on what they're offering. You have no edits. Every, every page I sent you, you were like, looks good. Awesome. Keep going.
So are there any other tactical things you want to share? I think the peopling piece was really great. Is there anything else that comes to mind that you would offer?
Yes, have a budget. Have a budget and stick with it as much as possible. And before you invest in anything, talk to people, which is again, why the network is so important because you don't want to run out of money early and you want to have enough peace of mind.
And if you have no money, but you still need to make the change, just please know that there are so many resources out there that are cheap or free that you, you still can do it. It's just more stressful.
And if you're, it's interesting because again, almost every single one of my women was either walking away from big ass paychecks or they were walking away from, you know, a pretty high level of influence, or they were walking away with a lot of debt … The thing is, that's not going to change.
I was just again, talking with one of my clients yesterday and … all the promises they were hearing. You know, 'You're going to get a piece of the company, like the, the company was stringing her along and stringing her along and stringing her along, which is kind of my situation a little bit too, like, yeah, big payout, big payout. Just stay with us a little longer. Just stay with us a big payout, big payout at the end.’ And then. Nothing.
Another one of my clients, same thing. Like, ‘Just hang out with us. Big payout. We're going to give you part of the company, big payout, big payout.’ They went under, right? And so it's just like, just make the leap.
It is going to be so much better on the other side. Also give yourself grace. I did it. Almost all my women did it. We just jumped from the fire into the frying pan, right?
If you can afford to, if you have the time, do what you need to do to get that momentum going, but, but be okay and give yourself grace and know about four months into this new business, you're going to crash and just give yourself grace.
I'm taking so many vacations in the past couple months, so many, and instead of beating myself up about it, I've done what I've needed to for my business. I've done what I've needed to for my clients, but I've given myself grace and I've given myself the opportunity. And here's what I'll tell you.
At every single one of those vacations, I have met people. People who will help me take my business to the next level, either as clients or as partners or as mentors. And so, you know, sometimes the biggest gifts and the most magic is when you're actually not working, which is again, why it's not about balance so much as it is about integration.
Love that. That was so valuable and helpful. Last question. If there's any mindset shift that people need to go through to become successful.
You don't need to mindset shift. [laughs] Yeah. I mean, and again, my particular subset of women and the reason I chose this subset of women was because of what I went through, like as an influencer and a business owner and an executive—really well known in my industry, like that's a lot of kudos. That's also a lot of weight.
And so I'm like, how do I give up LinkedIn expert? Like literally, how do I change “Linkedin.com forward slash in forward slash LinkedIn expert to linkedin. com forward slash in forward slash Viveka Von Rosen?” I had so many people go, What are you doing? Like you've been, spent almost 20 years building this brand. You're just letting it go.
So there's other people's expectations. There's societal expectations of who you are. There's your own expectations. There's all the good stuff that comes with who you have been in the past, e.g. the big paycheck, being recognized on the street, getting first class, staying at the Waldorf, Astoria, like all, like, I loved all that.
I'm not going to lie. I liked the St. John's wardrobe, the Johnny Vogue shoes. Like I loved all of that, but that was not enough to make me happy. Hence, BeyondTheDreamboard.com. Like literally I got everything on my dream board. I found it, I can't believe I threw it away, but anyway, I found my literal dream board and I had achieved everything on it.
And I'm like, I'm still not happy.
There's gotta be something on the other side of this. Hence the name of my company [Beyond the Dream Board]. And so it's the mindset shift of peeling that off. I call it the Teflon suit because especially as women, and if we're in our fifties, sixties, and seventies, that means we started working in the 1970s, eighties, and nineties, and anyone who's lived through the 1970s, 80s and 90s in the corporate world knows you had to be mini men a lot of the time.
We had to put on our Teflon three piece suits in order to be mini men and then also in order to protect ourselves from all the things. And that suit no longer fits.
I am, you know, 40 pounds heavier than I was, but that, that, but that aside, right, that Teflon, that mythical Teflon suit, that allegorical Teflon suit no longer fits.
So we need to peel that off, which means. being exposed. So there's a mindset of releasing what no longer serves you and exposing yourself to what's new, which is terrifying, but it's so freeing too.
That's just like one of the best visuals I can give people is like, peel that suit off another visual, which is like my literal logo. Thank you very much. The phoenix, the phoenix doesn't reinvent herself once. The phoenix, I mean, depending on which myth you're looking at, burns herself away and reinvents herself every day.
So we burn away what no longer serves us. And then similarly, like all of these things, all of these and be conscious of these things and write them down. A lot of symbology was coming to me while I was making the decision to make the shift, like things like, why is alchemy popping up everywhere?
Like, literally there's a bar called alchemy. I would drive by a book on alchemy would like come at like, why alchemy everywhere? Why Phoenix is everywhere. And so, be aware of that because it's a message for you.
So the Phoenix became my, my logo. Alchemy is actually the path of my program and to answer your question—no short answers to answer your question—the first stage of alchemy is negredo and that is burning away what no longer serves you. That is a mindset that you have to, you have to release what is old so you can make room for what is new. Like nature abhors a vacuum and all that. Like, let's create a space for the new things to grow up and through you.
Nice. Beautiful. Oh, I love that. It's such an empowering message. All right. So now tell us a little bit about your program, the Women's Reset Collective and how they can find out more about it and get involved in it.
I thought I need a program that gives more women more access. To me and me to them. So the women's reset collective is a mastermind.
We have a beginning and end date. We just started. So if you're like, Oh, that sounds interesting, but she's already started. Like we're literally less than one month in. You can listen to the recordings and I'll give you a rebate. But, it's, it's a program where women, A) get access to me, B) get to go through this alchemical program process, which is burning away the old, discovering what your gifts truly are, what your genius is, what needs to grow forth.
And then because I do have, you know, 20 plus years in marketing and sales, then we work on, How can we begin to pull these businesses together? And then how can we launch them out into the world? So that that's the process of my mastermind.
And it's a mastermind, so it's more than just me. First, I get to bring in my expert friends to also share with my audience. But the most important thing is the other women in the group! I mean, our mastermind group is so amazing.
And I did turn two people down because I knew they weren't going to be a fit. They weren't, they were just the wrong demographic. And they wanted, what they wanted to achieve was, different than what they could have achieved. But anyway, so, you know, they just weren't a fit for me and they weren't a fit for the other women in the group.
So I'm careful about who becomes a part of my program as well. Because you all need to fit together and you all need to support each other. We're resetting together. There are so many phenomenal masterminds out there. If we are not, if I am not a fit, I can give you the names of other masterminds you might want to attend.
And I made it super, super affordable for a few reasons. One, so it's accessible to anyone, including those who are maybe having to bootstrap. So it's less than a thousand dollars now, for 10 months. So it's a really good deal.
It sounds like such a fantastic program and I'm going to be one of your experts in there.
Yes, you are. Yes!
I'm so excited because I know it's going to be a great bunch of women and I know your content is stellar. So thank you so much for being here with me today. And thanks for all this fantastic info. This was great. I so appreciate it.
Oh, my pleasure. Absolutely. I love what you're doing.
I've loved what you've done for me. I mean, I refer you all the time because you're just a genius in what you do and you're living in your genius and your genius is continuing to grow. And so like, anyway, I can help you do that. I'm so happy to be here. Thank you.