Tell us about your project
The Lead Gap Score · Free

How many leads is your website losing?

Put in your website. In about a minute you’ll see your score out of 100, who AI recommends when your buyers ask for what you sell, and what 30% more leads is worth at your own numbers.

For businesses that already sell something people buy. Your report comes to this email, and opening it adds you to my newsletter. Unsubscribe in one click.

What you get back

  1. Your score out of 100.

    Across the three things that decide whether a buyer reaches out: whether you look the part, whether you sound the part, and whether you get found and booked.

  2. Who AI recommends instead of you.

    We ask AI search the questions your buyers ask. You’ll see whether it names you, and who it names when it doesn’t.

  3. Your biggest leak.

    The one gap costing you the most inquiries right now, named plainly.

  4. What closing it is worth.

    30% more leads, priced at your sale and your volume. A real dollar figure for your business.

How it works

  1. 1

    Put in your site. Two minutes, no card, no call.

  2. 2

    Answer four quick questions while we scan it on a desktop and a phone.

  3. 3

    Read your report on screen. A copy lands in your inbox and stays live for 30 days.

Who it’s for

Businesses that already sell. People buy what you sell, you know who they are, and you could take on more of them. The score shows what’s standing between you and the next 30%.

Still deciding what you sell or who it’s for? Come back when you’ve decided. A website can’t create the offer.

Diane Whiddon, founder of Sway Rise Creative

From Diane

I’ve built websites since 2006, more than 100 of them. I built this score to show you what I see in the first minute on a site: where buyers get stuck, and what it’s costing you.

“She took my nebulous idea about how to describe what I do, and turned it into the most serious upgrade of my website I've ever had.”
Tissa Richards, author and keynote speaker

Questions

Is it really free?

Yes. No card and no call.

How long does it take?

About two minutes, including four quick questions.

What happens to my numbers?

They price the gap in your report. Nobody sees them but you and me.

Will you try to sell me something?

Your report ends with the next step if you want my help: the $500 Website Audit. That’s it.

Can I score a client’s site?

You can. It’s written for the owner, so it reads best when it’s yours.

Two minutes. One number you’ll want to know.

Get my score