These are my favorite things I use to keep my website (and biz) in working order, including links to stock photo sites (and how to compress them), where to get fonts, my favorite writing tools, and more! Affiliate links are sprinkled throughout.

AI Tools and Apps

GAMMA - Gamma is the forward-thinking platform that hosts all of my course and workshop content and slides, most of my lead magnets, and even this little landing page. Love. This. App. It's gorgeous to look at and cake to use. 10/10.

DESCRIPT is hands down the best video editor out there, and it's got some amazing new AI features

FATHOM NOTETAKER is my favorite way to record meetings, get AI summaries for clients, and transcripts to help me create content. 

Other Business Apps

KIT Kit is what I use for email marketing. It’s robust and sophisticated enough to support a large business, but it has an amazing free option.

SEO SPACE has a sleek, graphic interface that clearly shows you where you can improve your SEO

Free Resources

AI IMAGERY My favorite way to get stock photos is to create them in Midjourney. This is a free guide on How to Create Branded Images with Midjourney in 15 Minutes.

AUTHORITY POSITIONING FRAMEWORK This freebie walks you through the basics of how to elevate your brand to command more authority in your industry

These are my favorite things I use to keep my website (and biz) in working order, including links to stock photo sites (and how to compress them), where to get fonts, my favorite writing tools, and more! Affiliate links are sprinkled throughout.

Stock Image Photo Sites:

Lummi - AI generated stock photos you can search. So many of these are beautiful!

Rawpixel - all kinds of things, a free plan is included

Unsplash - Most of their photos are still free.

Pixabay - A little more stock-ey, but a good resource for basic free photos, video, and illustrations.

Pexels - (same as above)

Flaticon - to get a suite of matching icons

Most of these sites will give you huge, high-resolution photos, which is great for printed stuff, but is awful for websites because they slow your site down and annoy Google. Make sure you compress your photos! Which leads me to …  

Photo Compression: 

TinyJPG - This is a website you can use to compress your images so they’ll be more website-friendly. 

My rule of thumb: Keep most pics around 100-200 KB. If want to use a pic as a background image and you want to make sure it looks nice even on a larger screen, keep it under 500 KB or even smaller. 

SEO: 

Speaking of keeping Google happy, here are a few tools you can use to make sure your site is at peak performance for SEO. 

SEO Space is the first SEO Plugin for Squarespace, and it’s remarkably easy to use. It’s got a sleek, graphic interface that clearly shows you where you can improve your SEO, and a new keyword research feature that rocks.

Page Speed Insights - How is your site’s speed? Google hates making people wait, so if your site is slow to load (because you have huge images or a bloated WordPress theme), Google will punish you in search results.

Broken Link Checker - Does your site have any broken links? Google also hates wasting people’s time (most people hate that, too), so broken links on your site are a big no-no. Use this tool to make sure no one is getting the dreaded 404 error by following something on your site.

Accessibility Check at Experte - By making sure that your site visitors, especially those with disabilities, have a good user experience, you ensure that everyone can access all the information on your site. It’s a good business practice, and it keeps Google happy, too.

Google Search Console - This is a free service to help you track your site in search results. It’s essential if you’re syndicating your content to more than one place, e.g. if you’re publishing blog posts on your blog and then publishing the same content to a social network a few days later.

Color Palettes: 

Canva Color Palette Generator - Don’t just pick colors out of thin air. Let a color picker help you choose colors that coordinate and have balance. This one is easy to use and can help you pick colors from a favorite photo.

Coolors - This is my personal favorite color picker. I love that you can save different palettes and come back to them later.

Fonts:

Google Fonts - Unless you’re choosing a font for a graphic (like a logo or a fancy script on a banner), stick with Google Fonts. It will be more likely to show up on other people’s machines, and it’s likely to be universal across platforms. It will make your life easier.