Master Your Web Design Business with Paige Brunton: Systems, Boundaries, and Lifestyle Design
Interview Summary: Building a Thriving Web Design Business with Paige Brunton
In my recent interview with Paige Brunton, we explored the strategies that helped her build a successful web design business and transition to becoming a course creator. Paige shared her innovative two-week website timeline that provided clients with certainty while allowing her to maintain a lifestyle-focused business approach.
She explained how leading projects rather than letting clients direct the process resulted in better outcomes and happier clients. Paige discussed her unique approach to revisions, offering unlimited changes within a specific timeframe, which created clear boundaries without restricting client input.
We also covered identifying red flags in potential clients, the importance of setting expectations early, and how Paige's background in studying leisure and free time influenced her business design.
The conversation culminated with an invitation to Paige's upcoming free "Profitable and Productive Web Designer Bootcamp" happening March 31st through April 2nd, where she'll share more in-depth strategies for web designers looking to create sustainable, profitable businesses.
Key Topics Discussed 📝
🌟 Paige's journey from web designer to course creator
⏰ The innovative two-week website timeline system
🔄 Offering unlimited revisions within a set timeframe
🚩 Identifying red flags in potential clients
🧠 The mindset shift from letting clients lead to taking charge of projects
🗓️ Setting clear expectations and deadlines
🏔️ Building a business that supports lifestyle goals (Paige now lives in Switzerland!)
🚫 Avoiding multiple decision-makers and board approvals
📊 Using project management tools like Asana
⚠️ Learning to say no to projects that don't fit your process
🌈 The value of referrals in building a sustainable business
📚 Paige's background in leisure studies and how it shaped her business approach
📣 The free Profitable and Productive Web Designer Bootcamp (March 31-April 2)
Systems, Boundaries, and Lifestyle Design: Paige’s Framework
If you've ever struggled with client boundaries, project timelines, or creating a web design business that actually supports your dream lifestyle, my recent interview with Paige Brunton is a must-watch.
Paige, a successful web designer turned course creator, built an impressive business in less than a year and has since helped thousands of students launch their own profitable web design businesses. What makes her approach different? She prioritizes lifestyle first, then builds business systems to support it.
The Two-Week Website System
At the heart of Paige's business success is her innovative two-week website system. Instead of letting projects drag on indefinitely (we've all been there!), Paige created a streamlined process where websites are completed in just two weeks.
"I could figure out the exact dates of when I could take on the project because I had a very set timeline," Paige explained. "I was sure that I could deliver on that timeline every single time."
What clients love about this approach is the certainty. While many designers offer vague timelines ("it could take between four to eight weeks, sometimes twelve..."), Paige gives exact start and launch dates. This clarity reduces client anxiety and sets clear expectations from the beginning.
Client Management That Works
One of my favorite insights from our conversation was Paige's approach to revisions. Instead of limiting clients to "two rounds of revisions" (which can cause client stress), she offers unlimited revisions — but within a specific timeframe.
"You get as many revisions as your little heart desires. Doesn't make any difference to me how many you give me. That's fine. But it has to be done within this amount of time," she shared.
This brilliant approach creates a win-win situation: clients feel heard and valued, while projects don't drag on indefinitely.
Leading the Project
Many new web designers make the mistake of letting clients lead the project. Paige made this shift early in her career, realizing that truly serving clients means taking charge of the process.
"The shift which I had to make was going from 'I'm serving my clients well by letting them lead the project' to 'I'm actually serving my clients by me leading the project and by having deadlines,'" Paige said.
This mindset shift is transformative. When you lead the project confidently, clients get what they ultimately want: a great website, delivered on time.
Red Flags to Watch For
Throughout our conversation, Paige shared valuable insights on identifying potential problem clients before they become actual clients:
Someone asking about refund policies during the consultation
Projects requiring board approval or multiple decision-makers
Consultation calls that run significantly over time
Clients who miss scheduled calls without apologizing
People who try to haggle down your price while expecting the same service
These early warning signs can save you from difficult client relationships down the road.
Lifestyle By Design
What struck me most about my conversation with Paige was her intentionality around lifestyle design. With a master's degree in "the study and organization of play and free time" (how cool is that?), Paige has built a business that supports her values around leisure, travel, and well-being.
Living in Switzerland, she's created a business that allows her to ski when she wants to, take purposeful breaks, and design her work around her life — not the other way around.
Ready to Transform Your Web Design Business?
If you're inspired by Paige's approach and want to implement similar systems in your own business, I have exciting news! Paige is hosting her free Profitable and Productive Web Designer Bootcamp on March 31st, April 1st, and April 2nd.
During this three-day event, Paige will dive deeper into:
Building a solid foundation for your web design business
Creating effective processes and timelines
Finding and attracting ideal clients
She'll even share the details of her two-week process and help you adapt it to your own business.
Take Action Now
Watch the full interview to get all of Paige's insights on building a thriving web design business that supports your ideal lifestyle.
Register for the Profitable and Productive Web Designer Bootcamp happening March 31st - April 2nd. This free three-day event is packed with actionable strategies to transform your web design business.
Don't miss this opportunity to learn from someone who's not only built a successful web design business but has helped thousands of others do the same!
