Three Must-Haves for a Client-Converting Website

What would change in your business if you had an employee who consistently got people to join your list and buy from you?

And what if that employee worked all the time? Like, 24/7? And … you didn’t even have to pay them? (Or at least not very much.)

That would change a lot for you, right?

That’s what a website—a great website—can do for your business. For most business owners, it’s a complete game-changer. But getting that kind of great website can be a challenge.

Most small business owners (and even many website designers) lack the knowledge and skill to create a website with enough strategy and clarity to attract and convert qualified traffic.

Most websites tend to over-complicate things and miss small details that end up costing you big money and opportunities that could be helping you grow.

Let’s explore the main ways this happens and talk about what you can do to fix each one.

Must-Have #1: Get Your website to Bring In New traffic 

A typical website falls down on the job right out of the gate because it isn’t bringing in new site visitors.

It just sits out there on the internet like a discarded promotional pen; it looks good, but is it really doing anything?

A great site, however, includes keyword-rich content and strategic SEO that attracts site visitors who are looking for exactly what you do.

Search engine optimization is one of the most cost-effective ways to generate leads and potential customers for a business. Because it’s about increasing visibility in Google’s unpaid results, often referred to as "natural," "organic," or "earned" results, it’s actually free advertising.

Google ranks its search results by relevance and popularity, so if you can create keyword-rich content that people find useful and share, Google will take notice and reward your site with higher results. SEO is not just about getting your site on the first page of Google, it's also about understanding what people are looking for and providing them with that information.

If you do it well, you’ll get a ton of traffic that you don’t even have to pay for, and the longer it goes on, the better your entire site’s SEO will get. I’ve had blog posts that have brought consistent traffic to my site for years after I published them.

And if those posts then have compelling offers and clear calls to action, it’s easy to convert those visitors into subscribers or buyers, 24/7, even while you sleep.

The bottom line is that professional SEO brings in new clients—without it, you risk being invisible to potential customers who are looking for your services online—and no one can help you do that like a seasoned, SEO-skilled website designer.

Must-Have #2: build relationships with those visitors

One of the most important aspects of web design is developing relationships with your site visitors. You do that by creating content, whether that’s a podcast, blog posts, or useful and relevant free tools that help them solve their problem.

Over time, it’s possible for people to get really invested in you and what you do as they learn more about you and your passion for your work.  

In order to do this well, though, every element of your website needs to be strategically planned out.

A website is a representation of your company and it deserves the same attention as any other marketing campaign. This will help you avoid making costly mistakes and ensure that your content is relevant to your target audience, and organized in a way that is useful and practical for them.

There are many aspects that need to be considered when planning out your website. The best way to do this is by using a content strategy that will help you plan out all the elements of your website and choose the most appropriate channels for delivering your message and content.

A website designer who understands conversion copywriting and design strategy can help you plan a website that will take site visitors through an experience that will create and build trust with them as you share expertise that will make their lives better.

Must-Have #3: convert those visitors into clients

No matter what your business goal is, your website can and should be helping you accomplish it.

Once your site is bringing in new clients and building relationships with them with strategic content, it can help convert them into subscribers, listeners, discovery call applicants, and most importantly, new clients and customers of your products or courses.

A clear customer journey through your site can end with clear calls to action that encourage people to click, buy, or sign up for the things that will make their lives better.

A well-designed and built website helps you and them, but most DIY sites hide the real benefit that you’re offering behind confusing content and weak calls to action.

A professional site can change all that. 

Your website can attract visitors with an effective SEO strategy, build relationships with those visitors with engaging content, and then convert those visitors into sold-out programs, booked calendars, and bestselling products, 24/7.

In short, your website should be the best employee you’ve got.  

If that sounds like what you’re ready for, you may be ready to upgrade your DIY site to a clear, focused site that grows your business and sells more of your stuff.