Get Clear on Your Gifts: Learn How to Talk about WHat You Do
Rather watch? Here’s the video:
Describing Your Professional Superpowers
As business owners, we often struggle to articulate what makes us unique. The problem with that, is that if you can’t differentiate yourself from your competition in any other way, you have to do it with price.
And being the cheapest option isn’t a great way to attract the best clients or build a loyal following.
Another problem is that your professional "superpowers" are often the skills and qualities that come so naturally to you that you might overlook their value. By taking the time to uncover and articulate these strengths, you're not just improving your brand– you're gaining clarity on what makes your business truly special so your marketing can be more compelling.
So, today, we're going to explore a process that can help you get clear on your gifts and communicate them with confidence.
Why This Process Works
The effectiveness of this approach lies in its focus on gathering information from others rather than relying solely on how you want to talk about your work. By collecting insights from customers, friends, and colleagues, you'll discover the exact language that resonates with your ideal clients. When people hear themselves reflected in your messaging, it makes a profound impact.
The Six Questions That Will Transform Your Marketing
Let's dive into the six questions that will help you uncover your clear gifts and create more authentic marketing content:
1. What do your customers always thank you for?
Don't rely on memory alone. Go back and read your testimonials to identify the words and phrases that keep coming up. Are clients consistently praising your customer service, your process, or specific aspects of your product?
2. What do friends and colleagues repeatedly come to you for?
Pay attention to the skills or knowledge people often seek from you, even if they seem unrelated to your primary business. These natural talents often translate into valuable aspects of your work that clients appreciate.
3. What do you give away for free just because you're happy to do it?
These "freebies" often point to areas of your genius that you should be charging for. They're likely natural extensions of your work that add significant value to your clients' experience.
4. What do your competitors do that annoys you, and how do you address that in your business?
Your pet peeves often reveal your core values. These values are shared by your ideal clients and should be highlighted in your marketing materials.
5. How can you incorporate these insights into your website?
Review your homepage, about page, services page, and blog. Look for opportunities to weave in the words, phrases, and values you've uncovered through this process.
6. How can you use these insights in your social media content?
Consider creating content that showcases your values, shares client success stories, or explains how you got started in your field.
Taking Action
Now that you've gathered all this valuable information, it's time to put it to use:
1. Make a list of new words and phrases you want to incorporate into your marketing.
2. Review your website and look for places to add these elements, especially on your homepage and about page.
3. Brainstorm new content ideas for your blog and social media accounts based on the values and qualities you've identified.
By implementing these changes, you'll create marketing materials that truly reflect what makes you and your business unique. Your authentic voice will shine through, helping you attract and connect with your ideal clients more effectively.
Remember, the goal is to let your natural gifts and values guide your marketing efforts. When you do this, you'll find it much easier to talk about your work in a way that feels genuine and resonates with the right people.
Bonus Exercise: The Three-Word Description
Here's a fun and enlightening activity: Text five people who know you well and ask them to send you three words that describe you. Notice any patterns or surprises in their responses. This simple exercise can provide valuable insights into how others perceive you and your work.
So, give this process a try and see how it transforms your approach to marketing. I'd love to hear about your results and any interesting insights you uncover along the way!
