The Freebie Brief Generator
Drop in your links. Tell me your idea. Walk away with a custom AI prompt that builds a lead magnet people actually want.
Built as a companion for Claude Design — but works with any AI. Lovable, Base44, Claude artifacts, you name it.
Show me who you are
Paste in a few links. I'll read them, figure out who you are, what you sell, and how you talk — and use all of that to build a brief that sounds like you, not like a marketing template.
The basics. Helps everything below.
Where you live online. Drop the homepage and I'll read it.
The thing you actually want them to buy or join after they download. Course, membership, service page, waitlist. Whatever the next step is.
Brand doc, About page copy, a recent email or post that sounds like you. Paste the text — not a link. The more "you" the better.
Tell me your idea
This is where the freebie itself starts to take shape. Don't overthink it — talk like you'd talk to a friend who's smart enough to keep up. Half-formed is fine. Messy is fine. I'll sharpen it.
A working title or a sentence describing what it teaches. "A guide to X." "How to do Y in Z minutes." Whatever you've got.
A blog post, a Google doc, scattered notes, a half-written guide. Paste it here and I'll build the freebie around it instead of from scratch. Most people use this — your raw material is usually better than anything an AI invents.
Tell me how to use what you pasted. Is it the spine of the whole freebie? An example inside it? Reference material I should pull from but not quote? The clearer you are, the less the AI has to guess.
Be specific. "Small business owners" is not a person. "A freelance web designer who's been using AI for six months and is bored of generic prompts" — that's a person.
The brief output is tailored to the format. Pick one.
This is where most freebies fall apart. Generic examples = generic freebie. Give me 1–3 real things you've made, taught, or seen work — even if they're rough. If you don't have any yet, just say "none" and I'll flag it in the brief so you know to add them later.
Words you'd never use. Tones you hate. Things that signal "AI wrote this" to you immediately. Get specific.
Now go build the thing
Below is a complete, paste-ready prompt. Copy it into Claude Design, Lovable, Base44, Claude artifacts, or whatever AI you use. It tells the AI exactly how to write your freebie — in your voice, for your audience, leading to your offer.
This tool gives you the spine
Inside the AI Designers Academy, we go after the thinking — the concepts, the frameworks, and the community of designers figuring this out together. If this generator was useful, what's behind it goes deeper.
Join the Academy