Client Spotlight: Light & Dark Acupuncture

Client Spotlight

May 5

Bringing Clarity to Holistic Healing

Client: Molly Dyer, Light & Dark Acupuncture & Apothecary
Service: Website Redesign + Messaging Strategy

The Challenge

Molly Dyer needed a website that clearly communicated her unique approach to Eastern medicine and herbalism. With multiple services offered—from pediatric acupuncture to herbal remedies for skin conditions—her previous site wasn't helping potential clients understand her practice or find the specific help they needed.

The Sway Rise Creative Solution

We created a website that brings immediate clarity to Molly's mission, vision, and services. The redesign focused on:

Clear Communication

We reorganized Molly's extensive services into intuitive categories, making it easy for visitors to find exactly what they need—whether they're seeking help for a skin condition, pediatric care, or menopausal support.

Client-Centered Experience

The site now guides visitors through a journey that helps them understand not just what Molly offers, but how her approach differs from conventional medicine. We highlighted her commitment to personalized, non-pharmaceutical care and extensive experience with both children and adults.

Strategic Growth Elements

We built in multiple pathways for practice growth—from an email signup for health insights to clear booking information and testimonials that showcase real results.

Client Results

The new website has transformed Molly's practice. In her words, it has:

Reduced the amount of work needed to acquire new clients
Solved many practical challenges in her practice
Presented her services with both clarity and beauty

What She Had to Say:

"Before I came to Diane, I wanted a website that was very clear, something that would help people understand the many services we offer and what we're about. Because I wanted CLARITY around my mission and vision, I knew that Diane had the medicine I needed right now.

I LOVE my new website! It got done very, very quickly. When I gave Diane feedback, it got clarified and implemented immediately. She created such a clear and specific website for my needs.

It has solved many challenges in my practice, it has reduced the amount of work I need to do to get clients and it's absolutely beautiful.

I would absolutely recommend her to anyone who wants a clear, beautiful website for their site visitors. She helped me get to the bottom of what I needed in both my business and my website!"

The Sway Rise Creative Difference

This project shows how clear communication and thoughtful design can transform a holistic practice. By understanding Molly's unique approach and translating it into a user-friendly website, we created a digital home that works as hard as she does to help her community heal.