Client Spotlight: Align Therapy & Consultation

Apr 3

Strategic Web Design That Launched a Thought Leadership Journey

Client: Crystal Hines
Service: Custom Web Redesign + Lead Generation System

The Opportunity

Having known Crystal from our shared office space days, I witnessed firsthand her compassionate, intuitive approach. When she approached me to transform her DIY website, I saw an opportunity to position her revolutionary IFS work for the recognition it deserved.

The Strategic Challenge

Crystal isn't your typical therapist—she exclusively serves other therapists, specializing in IFS and EMDR modalities. Her DIY website wasn't capturing her warmth or showcasing her expertise. She needed a website that reflected her therapeutic approach while positioning her as the IFS thought leader she was becoming.

She also wanted practical improvements: simpler scheduling software and an automated intake process that would free up her time for what mattered most—her clients.

The Sway Rise Creative Solution

We created a comprehensive transformation that balanced warmth with authority. Starting with her existing muted colors and heart-centered imagery, we added flowing fonts and curved elements that immediately convey approachability. Every design choice—from the subtle echoes of her logo to the soft visual elements—was intentional, creating an experience that feels like meeting Crystal in person.

But design was just the beginning. We developed her signature lead magnet, transforming raw audio files into a polished meditation workbook that showcases her expertise. This became the cornerstone of an automated lead generation system designed to capture opportunities from her growing speaking engagements.

The business optimization was equally strategic. We streamlined her scheduling, automated the entire intake process, and reorganized her copy to guide visitors deeper into her offerings. The result? A website that works as hard as she does.

Results That Matter

Since launch, Crystal's transformation has been remarkable:

Speaking invitations from industry-leading organizations have increased
New leads flow steadily through automated systems
Colleague referrals have multiplied
Her confidence in sharing her website has soared

Most importantly, she's now recognized as an IFS thought leader—exactly where she belongs.

Client Testimonial

"Before I worked with Diane, I was anxious to clean up and enhance my existing website... But there's nothing I would have changed about working with Diane! I loved every bit of it.

My online calendar system and ease of use for clients is already getting me new leads. I also feel more confident in sharing my website now...

Overall, I love your clear, authentic, and direct approach to the work you provide! I've already recommended you to several friends/colleagues." — Crystal Hines, LPC

The Sway Rise Creative Difference

This project demonstrates how strategic web design can transform a specialized practitioner into an industry thought leader. By understanding Crystal's potential and creating systems that support her growing visibility, we didn't just redesign a website—we built a platform for professional recognition and sustainable business growth.