Relying on emotional manipulation is the laziest marketing there is. Focus on what you love to do instead.

How you think about marketing influences how you do it. Change it up from being just another chore.

If the only tool you’ve got is a hammer, everything looks like a nail.

Her SEO experts were giving her great advice for SEO. Not necessarily for her business.

Your best SEO strategy will involve some version of two overall strategies: On-Page SEO (which includes Technical SEO) and Off-Page SEO.

Most of what makes SEO so confusing is the lack of understanding about how it fits into the bigger marketing picture, so much of what we’ll talk about here is designed to put that into perspective.

SEO is like free, long-term advertising, so it’s worth learning about.

And it’s easier than you might think.

While it’s true that people don’t look at ads or images online, they DO take your entire design into account when they land on your website. How does your design make them feel? Does it help them find a solution to their problem?

Even the most sophisticated ‘passive’ income streams involve serious work and commitment, which is what often stops people from benefitting from the awesomeness of multiple streams of revenue. In this article, we’ll debunk some myths and take a hard look at what leveraged income really requires…

You’re ready for a professional website when your calendar is booked, you’re ready to move beyond the 1:1 business model, or you’re ready to grow your audience.

Stop wondering what to fix on your website! Get a comprehensive and easy seven-step website audit to boost your sales, conversions, and traffic.

A great website doesn’t just display information like an online business card. It actually leads people through the site as it educates and sells them on what you do.

So you might be (slightly) limited by what Squarespace can do, but in all likelihood, it will do every single thing you want it to, and it will do it well, consistently over time.

The people who succeeded weren’t necessarily the ones who bought the most expensive website or had the biggest following. They were simply …