TRANSFORM YOUR EXPERTISE INTO AUTHORITY

You're Not Just Another Consultant. So Why Does Your Brand Say Otherwise?

Every day, brilliant coaches and consultants watch less qualified competitors land premium speaking gigs, book podcast interviews, and command fees that seem unreachable.

The difference isn't expertise. It's strategic positioning.

The Authority Gap

Your deep expertise deserves recognition, but most consultants make a critical mistake: they build their brand around what they do instead of the transformation they create.

This invisible barrier—what I call the Authority Gap—keeps exceptional consultants trapped in the endless cycle of client-hunting instead of being sought after.

Bridge That Gap in 7 Strategic Steps

Get my proven Authority Positioning Framework—the exact system I've used to help consultants:

  • Raise their fees by 35-60% (without losing clients)

  • Land speaking engagements at industry conferences

  • Transform from service provider to recognized thought leader

  • Create content that positions them as the clear authority

  • Attract partnership opportunities with established brands

You’ll also get my best weekly-ish content on positioning, authority-building, and client attraction strategies I don't share anywhere else.

“Diane is a great teacher! I learned some simple, effective, and easy-to-apply marketing ideas that have already produced results in my business. Thanks, Diane!”  ~ George Carroll

“I have had a huge chip on my shoulder about marketing because so much of it in my experience has felt slimy and lacking in integrity. Since learning from Diane, that chip has crumbled. I now see that marketing can be an adventure in gaining clarity and awareness about my gifts and my ideal clients and in sharing my own particular light with the world. I love your work!” ~ Julia Bershenyi

Hi! I’m Diane Whiddon

I help consultants become recognized thought leaders through better branding and marketing strategy. My background spans both design and consulting since 2006, so I know what actually works to bring in high-value clients.

I'm passionate about helping experts communicate their value clearly and stand out in crowded markets. I’m always happy to chat about effective positioning or how to turn your expertise into content that converts.

I currently live in Chicago where I drink lots of tea, work goof around with design, and make lots of spreadsheets. Here are a few things I’ve done:

Here are a few notable works.

And from my old WordPress days:

Ready to Close Your Authority Gap?

The difference between being respected and being sought after isn't about working harder—it's about strategic positioning.

Get the 7-step Authority Positioning Framework now: